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Mecca Bingo revamp begins with new look website

Mecca Bingo has launched a brand new website and turned to the power of social media to better engage with its customers and bridge the gap between offline and online bingo.

Introducing a fresh new look for 2009, the relaunched Mecca Bingo website has been designed to meet the ever changing expectations of online bingo audiences in this increasingly competitive market.

Whilst popular features from the previous site remain, the site appearance has seen a complete overhaul to dramatically improve the online bingo experience and to give greater prominence to key features and promotions. A new, modular approach has been taken to make the site more appealing to customers and the navigation structure of the previous site has been completely revamped to help players find the games and information that they want.

After establishing a strong community element to MeccaBingo.com, the revamped site now introduces a range of social media elements including Twitter and Facebook to keep players connected with the Mecca Bingo brand. New customers are welcomed with prominent and easy to understand help and support information and the Mecca Bingo club finder has also been remodelled, in an attempt to encourage customers to sample both offline and online bingo markets.

Commenting on the new site, Harry Parkes of Rank Interactive said: “We’re delighted with the launch of the new Mecca Bingo site, feedback has been very positive. We worked closely throughout the build with our customers to understand what we could be doing better, and this is just the first part of an ongoing programme to deliver on Mecca’s promise of offering the best experience in bingo and games.”

The new site is available now at www.meccabingo.com