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• New research released today reveals that 69% of adults aged 16-24 spend up to twelve hours per week doing laundry
• Over half of Millennials wash towels between three and seven times a week
• The research shows that almost ¾ of those aged between 16-24 do three loads or more of laundry per week with some doing up to seven loads a week
• Sheffield, Newcastle, Edinburgh, Leeds and Yorkshire are the most clean conscious regions in the UK

As GCSE exams get underway, A-levels creep around the corner and university students prepare for final exams, the pressure of revising may well be getting too much for some, with Millennials embracing a more therapeutic way of coping with the pressure. New research unveiled today reveals that those of school leaver age are now adopting laundry habits previously associated with the older generation. Parents of Millennials can breathe a sigh of relief as they won’t have to worry about the onslaught of student laundry when term time ends.

The lifestyle study, conducted by Beko, the UK’s best-selling large home appliance brand shows that 69% of young adults aged between 16-24 are spending on average between three and twelve hours per week washing clothes, towels and bed linen in an effort to be the freshest they can be, with ¾ of those doing a minimum of three loads of laundry in an average week. Almost half of those at school leaver or university age (46%) are doing between three and seven towel loads of laundry in the average week, whilst over a third say they wash their bed sheets the same number of times.

However, it seems that not all young adults are prioritising washing over revising for upcoming exams. A small minority continue to keep up with the typical ‘student’ stereotype, with 5% saying they don’t wash their clothes in an average week.

The research also revealed that Sheffield, Newcastle, Edinburgh, Leeds and Yorkshire are amongst the cleanest regions in the country, with 20% of residents washing their clothes a staggering seven times a week or more.

Commenting on the research, Brand Manager at Beko Shalika Hooda said, “Keeping your home clean doesn’t need to be time consuming. It’s really easy to get into a routine with household chores, but often appliances have lots of clever features, such as quick washes, or eco-friendly cycles that can save you time and money in the long term. Our 11kg washing machine can wash an entire team’s football kit in one go! It’s always worth having a look, and you never know you may find yourself conforming to some new habits!”


Media enquiries: Beko team at Mercieca
E: T: +44 207 485 0100

Customer Services Telephone Number: 0845 600 4904
Trade enquiry number: 01923 818 121

About Beko plc:

Established in the UK in 1990, Beko plc is a subsidiary of large multinational group - KOÇ Holdings and the Arҫelik Group. KOÇ Holdings is ranked as one of the top 350 companies in the world whilst Arçelik, the parent company of Beko, is the third largest company in the home appliances industry in Europe. The group has over 50 years’ experience manufacturing home appliances and televisions.
Recent insight from independent consumer reviews on Reevoo , shows the popularity of the brand. Based on impartial owner feedback from May 2012 to April 2014, Beko has achieved an average of 9 out of 10 review score from over 7,000 customer reviews for its range of American style fridge freezers, built-in ovens and large capacity washing machines. Across all Beko products, it has an average review score of 8.6/10 from over 40,000 reviews.

The company continues to develop helpful, innovative and energy efficient electrical appliances, designed to make everyday life easier for families with speedy cycles and energy saving features which can assist in saving time and money. Beko delivers exceptional value and quality, securing high levels of customer satisfaction through listening and responding to householders needs. These factors make Beko the consumer’s brand of choice.

Beko has recently updated its website to highlight some of the brands award-winning products. Find out more here: