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Over 300 resellers attended the London SANblast event held on April 18th, hosted by leading storage-centric distributor Ideal Hardware. The SANblast series of seminars brings together more than 20 of the top SAN vendors to showcase a fully interoperable Open SAN solution. The day-long events incorporate presentations and demonstrations on a variety of SAN solutions from leading SAN vendors and will aim to heighten reseller awareness to the growing demand for comprehensive SAN strategies. The roadshow will take SANblast to Manchester on May 24th and Birmingham on June 19th 2001.

Tim Wilson, enterprise storage manager at value-added reseller Specialist Computer Centres Plc (SCC), comments: “SANblast addressed the needs of the reseller community helping us to understand the complexities of the Open SAN market. It gave resellers the chance to make contact with vendors and get to grips with the SAN solutions they had to offer. I feel that it provided the perfect arena for vendors to unite and work together towards an industry standard Open SAN system. SCC is the UK’s second largest value-added reseller in the corporate market, with UK SAN sales making up some five per cent of all our sales. This is a 10-fold increase on last year’s sales proving that the need for greater, more efficient storage strategies are required. Events like SANblast and distributors like Ideal address these growing demands helping resellers to meet their customers’ needs.”

Dani Naor, director of business development for StoreAge Networking Technologies, says: “SANblast was an excellent opportunity for us not only to present our innovative storage virtualization technology and our SVMÔ SAN appliance, but also to learn about real user needs from IT leaders in the UK market who attended the event.”

Mark Walker, Ideal’s enterprise solutions director comments: “The fantastic attendance at the event really endorses the message we are shouting about – that storage in general and networked storage in particular are major channel opportunities for 2001 and beyond. I believe that resellers have found the event useful and have left with a better understanding of how to maximise their slice of this immense market.

“SANblast provides the perfect platform from which vendors can showcase their SAN solutions. It also demonstrates Ideal’s commitment to deliver the most comprehensive portfolio of products and support to ensure that the channel is fully enabled to capitalise on the exponential growth being experienced in the Enterprise Storage marketplace.”

Companies supporting the events include: ADIC, ATL Auspex, BakBone, Brocade, CA, Chaparrel, Ciprico, Compaq, Crossroads Systems, Emulex, Fujitsu Siemens, Gadzoox, Hewlett Packard, Highground, JNI, Legato, Overland, Quantum/ATL, Snap, Sagitta, StoreAge, StorageTek, Veritas and Vixel.

Other SANblast events will be held at the following venues:
24th May 2001 The Lowry Hotel, Manchester.
19th June 2001 The Hilton Metropole Hotel, Birmingham.
For more details and to register, visit


For further information please contact:

Liz Stanford Ideal Hardware 020 8286 5143

Mellissa Dorrell Ideal Press Office 020 7375 3633

Editor’s Notes:
Ideal Hardware Limited, the wholly owned subsidiary of US based Bell Microproducts Inc., is a leading UK based value-added, storage-centric distributor focusing on the high end of the storage market. Ideal is also a leading distributor of Compaq servers, PCs and storage products and is one of only 12 Compaq distributors worldwide to be awarded the prestigious CIP accreditation for high-end products. Ideal has strategic relationships with approximately 80 suppliers of Enterprise storage, computer systems, software and media products. These strategic products are packaged with Ideal’s value-added programmes and services to provide complete NAS, SAS and SAN solutions.

Bell Microproducts Inc is an international value-added provider of a wide range of high technology products, solutions, and services to the industrial and commercial marketplace. The company's offering includes semiconductors, computer platforms, peripherals, and storage products of various types including desktop, high-end computer and storage subsystems, fibre channel connectivity products, RAID, NAS and SAN storage systems and back-up products. Bell Microproducts is an industry-recognized specialist in storage products and is one of the world's largest storage-centric value-added distributors. The company's products are available at any level of integration from components, to subsystem assemblies, to fully integrated, tested and certified system solutions. The company adds value with a broad range of services including testing, software loading, kitting, mass storage system integration, and computer system integration. Trained and certified technical personnel compl!
ete each of these processes at Bell Microproducts' ISO 9002 facilities. Bell Microproducts markets and distributes more than 150 brand name product lines, as well as its own BellStor storage and Trademark(R) computer brands, to original equipment manufacturers (OEMs), contract electronic manufacturing services (EMS) customers, value-added resellers (VARs) and system integrators in the Americas and Europe. More information can be found in SEC filings, or by visiting the Bell Microproducts Web site at

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