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Ideal Hardware today announces its new partnership with ASUSTek Computer Inc., AMD partner and industry-leading manufacturer of advanced components. The signing will allow Ideal to distribute ASUS’s whole range of components products, enhancing its portfolio and offering its customers a full range of innovative IT solutions.

New to the ASUS range is the A7M266 motherboard supporting AMD’s new 266Mhz FSB Athlon processor and new DDR memory. ASUSTek is one of the few manufacturers who can assemble a wide range of motherboards based on Intel, VIA, AMD, SIS and Ali chipsets. The full range also includes graphics cards based on the NVIDIA chipsets, and ASUSTek’s high quality CD/DVD ROMs and CDRWs with genuine reading stability and vibration control.

Simon Carr, Ideal’s components product manager, comments: “ASUS is a highly regarded motherboard manufacturer with a well deserved reputation for the ability to provide high quality components. ASUS’s status as an AMD partner makes it the ideal manufacturing partner to strengthen our components portfolio, allowing Ideal to deliver to its customers a range of quality and innovative system building solutions. The partnership positions both parties as serious and recognised leaders in the components marketplace.”

Eric Chen, ASUSTeK’s European sales director, comments on the new partnership: “Ideal is a well established and respected IT distributor with a wide dealer network throughout the whole country. This coupled with Ideal’s dedicated and knowledgeable sales team will ensure our products hit the right markets at the right time. Ideal’s prominence as an official AMD distributor, combined with its recent acquisition by US Bell Microproducts, makes it the natural choice as an ASUSTek distribution partner instrumental to our future success.”


For further information please contact:

Simon Carr Ideal Hardware 020 8286 5134

Mellissa Dorrell Ideal Press Office 020 7375 3633

Editor’s Notes:
Ideal Hardware Limited, the wholly owned subsidiary of US based Bell Microproducts Inc., is a leading UK based value-added, storage-centric distributor focusing on the high end of the storage market. Ideal is also a leading distributor of Compaq servers, PCs and storage products and is one of only 12 Compaq distributors worldwide to be awarded the prestigious CIP accreditation for high-end products. Ideal has strategic relationships with approximately 80 suppliers of Enterprise storage, computer systems, software and media products. These strategic products are packaged with Ideal’s value-added programmes and services to provide complete NAS, SAS and SAN solutions.

Bell Microproducts Inc is an international value-added provider of a wide range of high technology products, solutions, and services to the industrial and commercial marketplace. The company's offering includes semiconductors, computer platforms, peripherals, and storage products of various types including desktop, high-end computer and storage subsystems, fibre channel connectivity products, RAID, NAS and SAN storage systems and back-up products. Bell Microproducts is an industry-recognized specialist in storage products and is one of the world's largest storage-centric value-added distributors. The company's products are available at any level of integration from components, to subsystem assemblies, to fully integrated, tested and certified system solutions. The company adds value with a broad range of services including testing, software loading, kitting, mass storage system integration, and computer system integration. Trained and certified technical personnel compl!
ete each of these processes at Bell Microproducts' ISO 9002 facilities. Bell Microproducts markets and distributes more than 150 brand name product lines, as well as its own BellStor storage and Trademark(R) computer brands, to original equipment manufacturers (OEMs), contract electronic manufacturing services (EMS) customers, value-added resellers (VARs) and system integrators in the Americas and Europe. More information can be found in SEC filings, or by visiting the Bell Microproducts Web site at

Note: This release may contain forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements, which reflect the Company's current views of future events and financial performance, involve known and unknown risks and uncertainties which could cause actual results or facts to differ materially from such statements for a variety of reasons including, but not limited to: the ability to successfully integrate the operations of recent acquisitions, industry conditions, changes in product supply, pricing, and customer demand, competition, other vagaries in the computer and electronic components markets, changes in relationships with key suppliers, foreign currency fluctuations and the other risks and information described from time to time in the company's reports to the U.S. Securities and Exchange Commission (including the company's Annual Report on Form 10-K and Current Reports on Form 8-K regarding !
this and other transactions). Investors should take such risks into account when making investment decisions. Shareholders and other readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company undertakes no obligation to update publicly or revise any forward-looking statements.

About ASUSTek
Established in 1989, ASUSTek Computer Inc. (TSE:2357) is the industry-leading provider of advanced motherboard, notebook, VGA card, server, broadband modem, and DVD-ROM/CD ROM solutions. With annuals sales of over 1 Billion USD and world-class engineering, ASUSR is unrivalled in terms of quality and awards. Company highlights include Businessweek awards of consecutive rankings in the “Top 100 InfoTech Companies” in 1998 and 1999, as well as being named the “8th Most Profitable Company” in 1999. In 2000 ASUS was also ranked the No.1 company in Taiwan in Global Views Monthly’s “InfoTech 2000”. ASUSR is headquartered in Taipei, Taiwan and has global sales offices in the United States, Germany and China. Additional information can be found at the company website <>