Skip nav


Ideal Hardware has been signed as a UK distributor for EMC’s Clariion range of Enterprise storage solutions. Ideal will also work in conjunction with European affiliated companies Bell Microproducts Europe and Rorke Data, under a unique arrangement, to deliver EMC’s product offerings to EMC’s northern Europe territories which include the UK, Benelux and the Nordics.

EMC’s offering is divided into two product ranges: Symmetrix, which is sold via a direct model predominantly onto mainframe platforms; and Clariion, which is sold via the channel onto open systems. The agreement represents an invitation by EMC to Ideal and Bell Europe to become their preferred distributors for this region, with a view to the northern European engagement becoming the pilot for the pan-European agreement. In addition to the revenue derived directly from sales of the Clariion range, Ideal and Bell Europe expects to generate significant revenues from tangible complementary sales in northern Europe.

Peter Yarwood, EMC’s Channel sales manager for northern Europe, comments: “The agreement presents both companies with a strategic partnership which allows us to leverage both Ideal’s and Bell Microproducts Europe’s strengths and expertise. Ideal can offer us an extensive network of potential new resellers through its alliance with Bell Microproducts Europe. Ideal and Bell Europe have a highly efficient supply-chain across the whole territory and also have a dedicated Clariion sales team of 28 people for northern Europe. This coupled with its heavy investment in Enterprise storage business strategies, makes it a key distribution partner significant to the success of the Clariion range in northern Europe.”

Simon Stokes, Ideal’s European franchise manager for EMC, comments: “The addition of EMC as a channel partner expands our product offering to deliver Enterprise storage solutions from a market-leading $9bn organisation. The Clariion range complements our extensive range of storage and connectivity solutions to deliver a fully integrated storage offering. EMC is a great addition to Ideal’s and Bell Europe’s portfolio and represents a further step in our ongoing program to position both Ideal and Bell Europe as the leading enterprise storage players in Europe.”

The signing will be officially announced at Ideal’s SANblast event held in Birmingham on June 19th. For free registration to the SANblast event and for further information, visit


For further information please contact:

Liz Stanford
Ideal Hardware
020 8286 5143

Mellissa Dorrell
Ideal Press Office
020 7375 3633

Editor's Note:
Ideal Hardware Limited - - the wholly owned subsidiary of US based Bell Microproducts Inc., is a leading UK based value-added, storage-centric distributor focusing on the high end of the storage market. Ideal is also a leading distributor of Compaq servers, PCs and storage products and is one of only 12 Compaq distributors worldwide to be awarded the prestigious CIP accreditation for high-end products. Ideal has strategic relationships with approximately 80 suppliers of Enterprise storage, computer systems, software and media products. These strategic products are packaged with Ideal's value-added programmes and services to provide complete NAS, SAS and SAN solutions.

Bell Microproducts Inc is an international value-added provider of a wide range of high technology products, solutions, and services to the industrial and commercial marketplace. The company's offering includes semiconductors, computer platforms, peripherals, and storage products of various types including desktop, high-end computer and storage subsystems, fibre channel connectivity products, RAID, NAS and SAN storage systems and back-up products. Bell Microproducts is an industry-recognised specialist in storage products and is one of the world's largest storage-centric value-added distributors. The company's products are available at any level of integration from components, to subsystem assemblies, to fully integrated, tested and certified system solutions. The company adds value with a broad range of services including testing, software loading, kitting, mass storage system integration, and computer system integration. Trained and certified technical personnel complete each of these processes at Bell Microproducts' ISO 9002 facilities. Bell Microproducts markets and distributes more than 150 brand name product lines, as well as its own BellStor and Rorke Data storage and Trademark(R) computer brands, to original equipment manufacturers (OEMs), contract electronic manufacturing services (EMS) customers, value-added resellers (VARs) and system integrators in the Americas and Europe. More information can be found in the company’s SEC filings, or by visiting the Bell Microproducts Web site at

Note: This release may contain forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements, which reflect the Company's current views of future events and financial performance, involve known and unknown risks and uncertainties which could cause actual results or facts to differ materially from such statements for a variety of reasons including, but not limited to: the ability to successfully integrate the operations of recent acquisitions, industry conditions, changes in product supply, pricing, and customer demand, competition, other vagaries in the computer and electronic components markets, changes in relationships with key suppliers, foreign currency fluctuations and the other risks and information described from time to time in the company's reports to the U.S. Securities and Exchange Commission (including the company's Annual Report on Form 10-K and Current Reports on Form 8-K regarding this and other transactions). Investors should take such risks into account when making investment decisions. Shareholders and other readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company undertakes no obligation to update publicly or revise any forward-looking statements.