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Ideal Hardware has strengthened its customer solutions by signing as a UK Value Added Distributor with APC (American Power Conversion) to sell high availability power protection products and services. The alliance strengthens Ideal’s already unrivalled Enterprise solutions portfolio and re-confirms its position as a leader in the provision of open solutions.

“Ideal’s expertise and status in the Enterprise marketplace, coupled with its highly focused and knowledgeable Enterprise Solutions Group, makes it a key distribution partner instrumental to our continued success,” comments Paul Tyrer, APC’s European sales manager for IT channels. He goes on to say: “Advances in large corporation computing and the subsequent increase in demand for storage technologies, necessitates a change in high-end power protection solutions. APC’s technological advancement in this area, and Ideal’s extensive network of resellers and complementary solutions, addresses this demand and establishes both parties as leaders in the Enterprise marketplace.”

Ian Hill, product development manager at Ideal, says: “The addition of the APC range to our product offerings, complements and enhances the extensive array of Enterprise solutions we deliver. Our comprehensive portfolio provides the reseller with a one-stop-shop from which they can successfully implement a complete solution from conception through to fulfilment to management. APC offers the best-in-breed power protection solutions backed up by APC Global Services.”

Ideal’s new APC portfolio will offer the Symmetra Power Array, Symmetra 3:1 Power Array, Silicon Delta Conversion on-line series UPS , Matrix UPS, and UPS Management accessories. APC solutions provide power protection for multiple servers, mainframes and business-critical applications.


For further information please contact:

Wai Tang
Ideal Hardware
020 8286 5148

Mellissa Dorrell
Ideal Hardware Press Office
020 7375 3633

Editor’s Notes:

Ideal Hardware Limited, the wholly owned subsidiary of US based Bell Microproducts Inc., is a leading UK based value-added, storage-centric distributor focusing on the high end of the storage market. Ideal is also a leading distributor of Compaq servers, PCs and storage products and is one of only 12 Compaq distributors worldwide to be awarded the prestigious CIP accreditation for high-end products. Ideal has strategic relationships with approximately 80 suppliers of Enterprise storage, computer systems, software and media products. These strategic products are packaged with Ideal’s value-added programmes and services to provide complete NAS, SAS and SAN solutions.

Bell Microproducts Inc is an international value-added provider of a wide range of high technology products, solutions, and services to the industrial and commercial marketplace. The company's offering includes semiconductors, computer platforms, peripherals, and storage products of various types including desktop, high-end computer and storage subsystems, fibre channel connectivity products, RAID, NAS and SAN storage systems and back-up products. Bell Microproducts is an industry-recognised specialist in storage products and is one of the world's largest storage-centric value-added distributors. The company's products are available at any level of integration from components, to subsystem assemblies, to fully integrated, tested and certified system solutions. The company adds value with a broad range of services including testing, software loading, kitting, mass storage system integration, and computer system integration. Trained and certified technical personnel compl!
ete each of these processes at Bell Microproducts' ISO 9002 facilities. Bell Microproducts markets and distributes more than 150 brand name product lines, as well as its own BellStor and Rorke Data storage and Trademark(R) computer brands, to original equipment manufacturers (OEMs), contract electronic manufacturing services (EMS) customers, value-added resellers (VARs) and system integrators in the Americas and Europe.

More information can be found in the company’s SEC filings, or by visiting the Bell Microproducts Web site at

Note: This release may contain forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements, which reflect the Company's current views of future events and financial performance, involve known and unknown risks and uncertainties which could cause actual results or facts to differ materially from such statements for a variety of reasons including, but not limited to: the ability to successfully integrate the operations of recent acquisitions, industry conditions, changes in product supply, pricing, and customer demand, competition, other vagaries in the computer and electronic components markets, changes in relationships with key suppliers, foreign currency fluctuations and the other risks and information described from time to time in the company's reports to the U.S. Securities and Exchange Commission (including the company's Annual Report on Form 10-K and Current Reports on Form 8-K regarding !
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