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82% of new car buyers would buy online

Car leasing comparison website Moneyshake’s latest research highlights a significant shift in consumer behaviour with 82% of customers stating that they would now be happy for their new car journey to be completely online, reducing the importance of the traditional test drive.

The emergence of online car marketplaces, car finance comparison websites and the growing presence of franchised dealerships online has seen an increase in people carrying out a car purchase from the comfort of their own home. These platforms make it possible to order a new car in just a few clicks, often with free delivery included. The rapid growth to prominence of these platforms inspired the brand to survey customer attitudes towards online car buying, car dealerships and how consumer media trends are driving vehicle purchase habits.

The research revealed that whilst 37% still wanted to visit a dealership when looking for a new car, the majority didn’t feel a test drive was...

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