A recent survey carried out by trade show IFE finds that cost remains a central concern when it comes to encouraging consumers to make healthier choices.
More than half of food and drink leaders say value for money will drive consumer choices over the next three years.
Affordability remains the single biggest barrier preventing UK consumers from making consistently healthier food choices, according to a new survey of senior figures across the food and drink industry.
Over 150 senior decision-makers across food & drink retail, wholesale, hospitality and more took part in the poll conducted by trade show IFE, exploring the theme of ‘Feeding the Future’. Nearly half (48%) said cost and affordability are the main obstacles stopping people from eating more healthily. More than half (56%) said clear value for money...