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2025 Yamaha Music London Ambassadors

London, UK — Yamaha Music London has announced the return of its flagship Yamaha Music London Ambassador Competition, now in its fourth year, offering unsigned solo artists and duos a powerful platform to accelerate their careers.

Open to UK-based artists within easy reach of London, the programme will select three Yamaha Music London Ambassadors for 2026, providing them with industry mentorship, professional recording opportunities, marketing and PR support, and the chance to represent the iconic music store for twelve months.

“This could be the moment that changes everything.”

The competition has already proven itself as a launchpad for breakthrough talent. Previous Ambassadors—including Cian Downing, Codyy, Kevin Davy White, Matt Kent, and Liv Lester—have gone on to perform at major venues across London and Europe, release critically praised music, and collaborate with Yamaha Music London on professional video content.

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