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While the retail world has been preoccupied with sliding sales and deepening debt, the latest trend to storm the internet has silently slipped into the lives of every savvy shopper. Hail the discount voucher.

Capitalising on the current era of frugality is new site Offers.co.uk. Founded by Steve Walsh – the web entrepreneur behind success story laterooms.com – this new site is enabling canny consumers everywhere to take advantage of the increasingly competitive deal wars happening in the retail market, by identifying the latest money saving incentives from online and high street retailers.

Offers.co.uk is the ultimate recession proof business model. It costs the consumer nothing, gives them what they want and need to survive in the current climate, and at the same time offers an effective way for retailers to keep their sales buoyant in tough trading conditions.

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