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MotorTrades.co.uk and Motortrades Insight confirm six-week radio advertising campaign with talkSPORT

New radio campaign will increase traffic

The campaign is great news for the brand and for our customers. It shows how far we have come.

With less than one week to go until MotorTrades.co.uk, the UK’s fastest-growing online motoring directory kicks-off its first six-week radio advertising campaign and anticipation is increasing, with the business predicting steady growth as a result of the radio exposure over the coming months.

It has now been confirmed that MotorTrades.co.uk, the leading online directory for people to find businesses for anything related to motoring, will kick-start its campaign on talkSPORT from Monday, April 8.

MotorTrades PR and Marketing Manager Stuart Hardy said: “The campaign is great news for the brand and for our customers. It shows how far we have come." The campaign will reach over 2.5 million people, which means that we should see a significant rise in internet traffic, therefore driving more business to our advertisers.”

With 90 twenty second advertisements spread over six weeks, MotorTrades aims to capitalise on talkSPORT’s predominantly male audience, representing some 85 per cent of their listeners.

He added: “MotorTrades.co.uk continues to make significant progress since rebranding in December. This is another exciting advance towards developing MotorTrades into a nationally recognised brand.”

The campaign will bring MotorTrades.co.uk and Motortrades Insight to the attention of sports fans at a very busy period in the sporting calendar. Motortrades Insight recently published exclusive interviews with Craig Breen and Andreas Mikkelsen, who will make his debut for Volkswagen Motorsport in the World Rally Championship on Thursday, April 11.

With the run-in to the Premier League and Championship seasons, The Champions League Final, FA Cup Final and the Grand National, along with the start of the Formula One and cricket seasons, the spring represents the best time for strategic exposure to a huge and responsive audience of avid sports fans.

Businesses can still benefit from the increased exposure as a result of the radio campaign. They should call the sales department on 0845 468 2000 quoting ‘INSIGHT’ for an exclusive offer.
MotorTrades.co.ukwas launched in 2007 to help independent motoring businesses connect with and compete for new customers. During 2012, there were nearly 1.6 million unique visitors to the website and over 42 million hits in total. The website is currently one of the fastest growing online motoring directories in the UK.

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Note for Editors:

Please include this statement: This article first appeared on 2nd April 2013 on www.motortradesinsight.co.uk
MotorTrades.co.uk established in 2007 and is one of the country’s foremost online resources for the motoring industry. In 2012 the directory was visited by over 1.6 million unique users creating over 42 million hits. The site was launched on a completely new platform in December which coincided with a restructure of the sites ownership and a focused growth strategy.
Motortrades Insight.co.uk is an online motoring magazine covering a wide spectrum of the UK and European automotive industry. The site was launched in 2012 and appeals to a very broad interest range covering the general motorist, motoring enthusiasts and the motor-trade itself. The site also includes information about new and used car buying, motorsport, motorcycles, insurance, finance and more.
Motortrades.co.uk and Motortrades Insight.co.uk are based in Brentwood, Essex and are part of a group of businesses providing information and directory services.

For more information please contact:
Stuart Hardy
Motortrades Insight
stuart.hardy@motortrades.co.uk