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MotorTrades.co.uk commence their initial radio Advertising campaign with talkSPORT

Motortrades; for everything motoring

The campaign is great news for the MotorTrades brand and for our customers. It shows how far we've come since we launched in 2007

The UK’s fastest-growing online motoring directory Motortrades.co.uk kicked-off its first six-week radio advertising campaign on talkSPORT on Monday evening with the first advertisements running after 19:00. The business is already seeing notable traffic growth to the directory as a result of the radio exposure and expects a significant impact over the coming weeks.

MotorTrades PR and Marketing Manager Stuart Hardy said: “The campaign is great news for the MotorTrades brand and for our customers. It shows how far we've come since we launched in 2007. The campaign will reach over 2.5 million people over six weeks, which means that we should see a significant rise in site traffic which in turn drives more business to our advertisers. It’s a win-win situation.”

With in excess of 90 twenty second advertisements spread over the initial six week campaign, MotorTrades aims to capitalise by influencing the stations enthusiastic and engaged 81% male audience, 78% of which are between 25 and 64 years. The launch campaign covers London and the Home Counties with a reach of around 2.5 million over the six week campaign.

MotorTrades currently covers England and Wales and plans to broadcast their campaign around talkSPORT’s four corresponding regions over a 24 week period.

He added: “Motortrades.co.uk continues to make significant progress since rebranding last December. This is another exciting advance towards developing MotorTrades into a nationally recognised brand. talkSPORT’s audience has a lot in common with our own which makes it an obvious choice for our first dip into radio advertising”

The campaign will bring Motortrades.co.uk to the attention of sports fans at a very busy period in the sporting calendar. Football see's the climax of the Premier League and Championship seasons, The Champions League, the FA Cup Final and The Grand National, along with the start of the Formula 1 season and the English County Cricket season, the company believes spring represents the best time for strategic exposure to a huge and responsive audience of avid sports fans.

The company’s online e-magazine Motortradesinsight.co.uk recently published exclusive interviews with both WRC Super 2000 World Rally Champion Craig Breen and Norwegian rally driver Andreas Mikkelsen who makes his debut for Volkswagen Motorsport in the World Rally Championship on Thursday, April 11.

Motortrades.co.uk was launched in 2007 to help independent motoring businesses connect with and compete for new customers. During 2012 the site attracted nearly 1.6 million unique visitors, viewing over 7 million pages. The website is currently one of the fastest growing online motoring directories in the UK.

Businesses in the motoring sector can benefit from increased exposure as a result of the radio campaign by calling the MotorTrades on 0845 468 2000 quoting ‘INSIGHT’ for an exclusive offer.


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Notes for Editors:

Attached: Logos – talkSPORT, MotorTrades.co.uk, Motortrades Insight

talkSPORT is the world’s biggest sports radio station and has over 3 million listeners per week in the UK alone. The station broadcasts live coverage of the Barclays Premier League, the FA Cup, England football internationals, the Capital One Cup, Aviva Premiership Rugby and is the exclusive UK national radio broadcaster of the 2013 British and Irish Lions rugby tour to Australia. talkSPORT is available on 1089/1053AM, on digital radio, on mobile and online at talkSPORT.co.uk.

Motortrades.co.uk established in 2007 and is one of the country’s foremost online resources for the motoring industry. In 2012 the directory was visited by over 1.6 million unique users viewing over 7 million pages. The site was launched on a completely new platform in December which coincided with a restructure of the sites ownership and a focused growth strategy.

Motortrades Insight.co.uk is an online motoring magazine covering a wide spectrum of the UK and European automotive industry. The site was launched in 2012 and appeals to a very broad interest range covering the general motorist, motoring enthusiasts and the motor-trade itself. The site also includes information about new and used car buying, motorsport, motorcycles, insurance, finance and more.

Motortrades.co.uk and Motortradesinsight.co.uk are based in Brentwood, Essex and are part of a group of businesses providing information and directory services on the world wide web.

For more information please contact:

Stuart Hardy
Motortrades Insight
stuart.hardy@motortrades.co.uk
0845 468 2000