Trade Resourcer has been designed for efficiency. The company understands that consumers demand information fast.
Essex online publisher the Resourcer Group has launched a major new online directory to help the general public find and obtain quotations from a range of trades’ people across the country.
TradeResourcer.co.uk is a very fast and simple to use comprehensive resource which allows its users to find information quickly whether they are using a PC, tablet or smart phone. The site offers searchers a broad range of trades including builders, plumbers, electricians, plasterers, carpenters, decorators, gardeners, landscapers and a good deal more.
The group’s Head of Communications Stuart Hardy commented; “The internet is literally awash with websites offering information about trades’ people. Some provide very scant information whilst others purport to provide some sort of insight into the trustworthiness and reliability of the trader. In reality this is a smoke screen because it’s very difficult to establish who is, and who is not trustworthy and reliable. And in who’s opinion? Most online publishers would place commercial success as their foremost business objective, so rejecting income from those they judge to be in some way unworthy goes against their commercial instincts and creates a paradox where neither objective can be fulfilled with genuine integrity.
When creating TradeResourcer.co.uk we wanted to ensure that our information was as open and honest as possible and allowed the general public to make their own decisions about who they trust. After all, who are we to judge?”
Trade Resourcer has been designed for efficiency. The company understands that consumers demand information fast. Therefore, the balance between ease of use and content was a crucial part of the overall design process.
The new site recognises the fact that consumer habits have changed.
Stuart continues; “Over the past twenty years and primarily due to the convenience of the internet and the readiness of information, consumers buying habits have evolved. Where once they would have telephoned a business to ask questions about their services or products, or perhaps visited a showroom to discuss the product with a sales person, they now gather information online, often making 90% of their decision to buy a product or service before any human contact has been made. What this means to the trades’ person is that representing their business information accurately and in sufficient quantity becomes a key factor in achieving the full potential of their business.”
TradeResourcer.co.uk offers advertisers a unique business profile which includes their full contact details, up to 10 colour photographs to show the quality of their work and a massive 500 word description of their services to help potential customers make that important buying decision. Clever use of tags and keywords not only ensures the site is user friendly but also helps the site’s ranking with search engines.
The Resourcer Group, although relatively young, are highly ambitious, and embarking on an aggressive period of expansion. Their rapid growth reflects the businesses commitment to innovation, technical excellence and extemporary customer service. Values which in an ever increasingly competitive online marketplace ensures the company is built on firm foundations.
The Resourcer Group own and operate a number of online resources which provide information to the general public about UK businesses, products and services. The group are based in Brentwood Essex.
Stuart Hardy 01277 699 733