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Broadband Genie makes a wish with bigmouthmedia

Broadband Genie, the broadband comparison service, has appointed search-engine specialists bigmouthmedia to drive traffic to its redeveloped website. With competition for the broadband internet market hotting up, Broadband Genie aims to use bigmouthmedia’s search engine marketing expertise to cement its position as the leading online destination for consumers looking to upgrade to broadband internet.

Broadband Genie guides users through the process of choosing broadband, by providing comprehensive, independent buyer information, and by allowing consumers to compare all the major brands for price, speed, usage caps, contract terms and features.

Philip Wilkinson explained that Broadband Genie is due to come out of its extremely successful beta phase this autumn. The new website will include plenty of new features to attract and retain customers, and will concentrate above all on guiding customers to the right package for them based on all of their needs. The result will be an increase in leads to Broadband Genie partners, but more importantly an extremely high quality of lead - every consumer who moves on to a broadband provider will have been well qualified, and will be looking to make a purchase.

He commented:

“In the past six months, Broadband Genie ‘beta’ has seen excellent conversion rates and put long-term partnerships in place. We have also learned a great deal about how the Genie experience is different to and better than other internet comparison services. Above all, we have established Broadband Genie as a success, and we are now putting major investment in place and taking big steps to improve and expand the service.

“Following an exhaustive selection process, we were impressed with how quickly bigmouthmedia understood our search engine marketing needs, as well as the Broadband Genie brand and our own plans and ambitions. Combine this with bigmouthmedia’s track record in search engine marketing, and we are extremely confident that this partnership can drive us forward over the coming years.”

Steve Leach, bigmouthmedia MD, commented “We’re excited to be getting involved in the Broadband Genie project. It’s a great idea, and already a huge hit. Once we’ve worked our magic on the search engine exposure of the site, it can only lead to even greater success”

Genie Group plans to roll out a series of comparison sites in niche marketplaces during autumn 2005.


Notes to editors

1. Broadband Genie allows users to compare broadband online, and is part of Genie Group.

Genie Group Ltd is a leading independent provider of internet comparison shopping services in the UK, and was set up in 2004 by Philip Wilkinson (co-founder of Kelkoo UK). Genie Group’s unique selling point is ‘the Genie’, which makes personal recommendations to internet shoppers based on ground-breaking, intelligent technology. This gives Genie Group the ability to provide an enjoyable and satisfying internet shopping experience, and deliver an unmatched quality of sales leads to our affiliate merchants. Genie Group launched its flagship broadband comparison service Broadband Genie in January 2005.

More information can be found at http://www.broadbandgenie.co.uk. Please direct all media enquiries to Ciaron Dunne (ciaron.dunne@broadbandgenie.co.uk). Interviews with Philip Wilkinson can be arranged on request.

2. Bigmouthmedia is based in Leith, Edinburgh, with offices in London and Madrid, and is headed up by Steve Leach and Lyndsay Menzies. The company specialises in organic and PPC search engine marketing for big brands – boasting an impressive list of clients, including Sony PlayStation, Barclays, British Airways, Sony Ericsson, Tesco and MTV.

Bigmouthmedia doubled its turnover in the year to October 2004 and is on course to see a massive five-fold increase in the current financial year. The company recently acquired SME search marketing company optimiser.co.uk.

Further information can be found at http://www.bigmouthmedia.com or by contacting Heather Luscombe (heather.luscombe@bigmouthmedia.com).