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CONTACT: Harriet Phimister, Marketing Manager, NN4M
0131 523 1344 x 2647

(Edinburgh, 03/12/2014) NN4M, a leading retail apps specialist that works with some of the biggest retailers in the UK, reports an average 414% increase in iPhone app transactions on Black Friday 2014.

The award-winning company works with a raft of industry leaders including Debenhams, River Island, Mothercare, Karen Millen, Oasis, Warehouse and The Body Shop. Along with an average 414% increase in iOS app transactions, NN4M reports an average 306% increase in Android app transactions.

Accompanied by the huge increase in British shoppers taking advantage of Black Friday deals, NN4M has seen a decrease in Cyber Monday app transactions across all mobile platforms compared to last year, confirming...

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