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Brand Spend Grew 153 Percent and Represented 70 Percent of Total Spend at Peak

BOSTON, MA--(Marketwired - Feb 11, 2014) - Nexage, the leading premium mobile advertising exchange, announced today that advertising spend grew 80 percent from pre-holiday spending levels, primarily driven by a 153 percent growth in brand spend. At peak, brand spend, which includes popular brands driving awareness, consideration, and call-to-action campaigns, represented 70 percent of the total spend on the Nexage Exchange.

Accelerated brand spend has been well-anticipated across the market; it was only a matter of time before marketers and agencies responded to the massive consumer adoption of all-things mobile. Inputs from agencies, trading desks, and buyers during the fall Nexage Forum and London Roundtable strongly suggested that brands were coming off the sidelines. The 2013 holiday season served as a forcing function for retailers and brands to drive m-commerce and...

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