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First time designer Novello Noades debuted at Pure London this month, with her unique fashion accessory – The Noood. Novello showcased The Noood collection at the London Olympia trade show from 9-11th February.

Each hand knitted Noood can be worn in multiple ways; a hat, scarf, collar etc. Hand knitted in the UK and made from 100% natural fibre, the Noood fastens with detachable Noood Links and comes with an illustrated guide of Noood Positions. With 18 different colour ways and bespoke Nooods available on request, the range has proved popular with consumers of all ages.

Novello’s inspiration for the Noood came during a long, cold train journey last January. “I didn’t have a scarf with me so knitted one there and then. And the Noood was born! Quality is our priority and we spent a long time sourcing top notch knitters around the UK, the best wool available and exclusive packaging."


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