The Noood; designed by Novello Noades. Novello came up with the idea for the versatile design one cold day on her way to Paddington Station, London. The Noood is an open weave piece of hand knitted material, 100% pure natural fibre (100% Wool, 100% Cotton, or 100% Cashmere) and hand knitted in the UK. The Noood is an innovative new accessory that can be worn as a hat, scarf, collar or a shawl. The design is so simple… its genius. This versatile product can be joined where desired using the Noood Links. A Noood Link is a double ended cuff link type button; one end is a leather button, the opposite end is a branded ‘Noood London’ button.