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Noood London Launches at Pure

Quality is our priority and we spent a long time sourcing top notch knitters around the UK, the best wool available and exclusive packaging.

NOOOD LONDON TO LAUNCH AT PURE

First time designer Novello Noades debuted at Pure London this month, with her unique fashion accessory – The Noood. Novello showcased The Noood collection at the London Olympia trade show from 9-11th February.

Each hand knitted Noood can be worn in multiple ways; a hat, scarf, collar etc. Hand knitted in the UK and made from 100% natural fibre, the Noood fastens with detachable Noood Links and comes with an illustrated guide of Noood Positions. With 18 different colour ways and bespoke Nooods available on request, the range has proved popular with consumers of all ages.

Novello’s inspiration for the Noood came during a long, cold train journey last January. “I didn’t have a scarf with me so knitted one there and then. And the Noood was born! Quality is our priority and we spent a long time sourcing top notch knitters around the UK, the best wool available and exclusive packaging."

The Noood London range is available through www.nooodlondon.com
Tel: 0845 0756126.

For further information contact: Paris or Mollie Tel: 0845 0756126, info@nooodlondon.com

Note to Editors:

The Noood was designed by Novello Noades in Spring 2013; www.nooodlondon.com and www.thenovellowoolshop.com are part of The Novello Collection group of Companies.