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Paul McGarrity, MD of Octave OC

Belfast-based Internet marketing and social media consultancy, Octave Online Communications, has launched a new guide for businesses and organisations on social media policy. The guide is designed to help senior managers and directors in corporate, public sector and government organisations understand more about social media risks and how they can develop a social media policy for their organisation. Social media policies define what is acceptable and unacceptable from employees representing an organisation through social media channels or their own personal profiles and from members of the public who post comments to an organisation’s social media profiles.

Over the past year, social media policy has become an important area of business management within organisations as they strive to use social media sites effectively...

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