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A new clothing website boosting the British men’s clothing industry, Oli Stafford, opened earlier this Spring. The website features clothes from five leading British fashion labels: Addict, Boxfresh, Duck and Cover, Gul and Saltrock.

Each brand has a distinct style and history, and are heavily influenced by surfwear and streetwear. Indeed, while the brands may be amongst the most popular in the UK, they are all still growing and today’s...

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