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50% of Organisations Consider Social Business Imperative to Success, AIIM Survey Finds

Users report the top benefits from these systems to be better knowledge sharing between staff and faster response to queries and questions

Over 50% of user organisations in a recent AIIM survey now consider social business or Enterprise 2.0 applications to be imperative or significant to their business goals. Risk-averse culture is a primary factor impeding wider adoption.

Positive results from early adopters are driving a rapid investment in social applications within organisations to improve access to knowledge and expertise, according to the latest survey from AIIM. Users report the top benefits from these systems to be better knowledge sharing between staff and faster response to queries and questions. 51% of respondents in the survey consider social business or internal Enterprise 2.0 to be significant or imperative to their organisation’s overall business goals and success. This rises to 62% for larger organisations. Risk-averse corporate cultures are also holding many companies back.

Two thirds of respondents consider that the use of technologies such as micro-blogs, wikis, share-sites and forums to answer questions, share views and gather suggestions across the workforce, is a useful addition to the business. However, focus is needed to ensure wide participation and engagement, particularly by management-level staff.

According to AIIM’s Head of Market Intelligence, Doug Miles, “What we’re seeing from this survey is an emerging set of applications that leverage expertise and innovation inside the enterprise. Away from the hype of social marketing, a new set of internal business applications has emerged to grab these collaborative technologies and use them to boost knowledge, speed up response and improve teamwork. The bigger the organisation, the more important it is to make these tools widely accessible in order to bring together geographically dispersed teams and to break down departmental boundaries.”

Compared to previous surveys, organisations are now twice as likely to consider social business to be an infrastructure investment (27%), and the number required to make a business case based on financial returns, rather than general business benefits, has dropped from 20% to 12%. Most organisations are planning to continue their current investment in social business systems, with 20% stating their intention to increase spend in the next 12 months compared to the last 12 months.

Based on over 400 responses, the AIIM research report is entitled “Social Business Systems – success factors for Enterprise 2.0 applications” and is free to download from the AIIM website. It is underwritten by a task force of AIIM members: ABBYY, Alfresco, Box, EDB ErgoGroup, EMC, Evoapp, Huddle, Hyland Software, Iron Mountain, IBM, Igloo, Jive, Microsoft, Moxie, Newsgator, OpenText, Oracle, PFU, Socialtext, and Yammer.

About the Research
The survey was taken by 451 individual members of the AIIM community between July 29, 2011 and August 24, 2011, using a Web-based tool. Invitations to take the survey were sent via email to a selection of the 70,000 AIIM worldwide community members.

About AIIM
AIIM is the community that provides education, research and best practices to help organisations find, control and optimise their information. AIIM is international in scope, independent and implementation-focused, acting as the intermediary between ECM (Enterprise Content Management) users, vendors and the channel.

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Doug Miles
Director, Market Intelligence
+44 (0)1905 727600

About ABBYY: ABBYY is a leading provider of document recognition, data capture and linguistic software. Paper-intensive organisations from all over the world use ABBYY software to automate time- and labour-consuming tasks and to streamline business processes.

About Alfresco: Alfresco is the leading open source alternative for enterprise content management (ECM). It couples the innovation of open source with the stability of a true enterprise-class platform, including a modern, browser-based platform for social content management and collaboration.

About was founded on a simple, powerful idea: people should be able to access and share their content from anywhere. We want to re-invent what businesses can do with their content through Box’s cloud content management platform.

About EDB ErgoGroup: EDB ErgoGroup is leading IT service provider in the Nordic region, with 50 years of experience from Norwegian and Nordic IT Innovation. This makes us well positioned to create a better everyday life for our customers.

About EMC: EMC Corporation (NYSE: EMC) is the world’s leading developer and provider of information infrastructure technology and solutions that enable organisations of all sizes to transform the way they compete and create value from their information.

About EvoApp: EvoApp makes social media business intelligent, allowing companies to understand their customers completely. This enables enterprises to lead, not follow the conversation and fix small issues before they become big problems.

About Huddle: Huddle is the leader in enterprise cloud collaboration and content management. Huddle is used by more than 90,000 organisations worldwide to securely manage projects, share files and collaborate with people inside and outside of their business.

About Hyland Software: For more than 20 years, Hyland Software has been dedicated to meeting organisations’ needs for document and process management with OnBase, an enterprise content management (ECM) solution suite. OnBase automates business processes that depend on documents, content and people to operate more effectively.

About Iron Mountain: Iron Mountain provides information management services that help organisations lower the costs, risks and inefficiencies of managing their physical and digital data, regardless of its format, location or lifecycle stage.

About IBM: IBM Social Content Management connects content with people and teams. IBM social content solutions identify what content matters, why, and to whom — qualifying its value between producers and consumers and promoting information exchange with the right people at the right time.

About Igloo: IGLOO’s social business software is the fastest way to enable modern business collaboration. Delivered purely in the cloud, IGLOO empowers your people to become more productive, responsive and agile.

About Jive: Jive is a leading Social Business company that brings social innovations from the consumer world into enterprises securely and at scale. We’re making it possible for employees, customers and partners to engage socially and authentically around what matters most.

About Microsoft: Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realise their full potential.

About Moxie: Moxie Software, the Social Workspace, enables companies to connect employees, customers and partners to engage in business, share knowledge and collaborate.

About Newsgator: NewsGator Social Sites delivers secure and scalable social software for the enterprise. No one can rival our deep integration across the Microsoft stack – reducing your total cost of ownership while increasing collaboration and innovation. Honoured to be Microsoft’s 2011 US Partner of the Year!

About OpenText: OpenText, a global ECM leader, helps organisations manage and gain the true value of their business content. OpenText brings two decades of expertise supporting 100 million users in 114 countries.

About Oracle: Oracle WebCenter is the user engagement platform for social business. WebCenter enables enterprises to improve customer loyalty with targeted websites, enhance productivity with contextual collaboration, and increase business agility with intuitive portals and seamless content access.

About PFU: PFU designs, develops, manufactures, sells and maintains computer hardware, peripheral products and systems. PFU has #1 market share in document scanners in the world, interactive kiosks in Japan, and is found in embedded computers worldwide.

About Socialtext: Socialtext accelerates business performance by making it easier for employees to find the colleagues and information they need to get work done.

About Yammer: Yammer is the leading provider of enterprise social networks, offering a secure way for employees to share ideas, collaborate on projects, ask questions, find expertise, recognise co-workers, and solicit feedback from everyone in the company.