only one in five (19 per cent) of Brits would book an appointment with their GP to get their ears checked for tinnitus
Nearly half (47 per cent) of all British adults admit they regularly experience symptoms of tinnitus including rushing, ringing or popping sensations in their ears and yet nearly one third (29 per cent) don’t seek medical help, instead believing it will eventually go away on its own.
According to the Cerumol Tinnitus report (1) , conducted by Cerumol Olive Oil Ear Drops, of 10,000 British adults, only one in five (19 per cent) of Brits would book an appointment with their GP to get their ears checked for tinnitus.
The top five most common symptoms of ear discomfort are: popping and crackling (47 per cent), ringing in the ears (37 per cent), itchy ears (19 per cent), thumping and rushing sounds in the ears (18 per cent) and impaired balance (15 per cent).
With Tinnitus Awareness Week fast approaching (6-12 February) Doctor Roger Henderson said: “Some patients may notice a permanent “swishing” noise in either ear, occurring as blood flows past a blockage in the carotid artery. Excessive wax can be a common cause for mild tinnitus. The brain re-adjusts to compensate for the blockage, thereby causing the pulsating buzzes or ringing sensations that are heard when suffering from tinnitus.”
“It is important to be aware of any unusual or prolonged symptoms in your ears and to always visit your GP if you are worried. However, many people are unaware of the simple steps they can take to treat the problem of impacted wax and how they can help manage their ear health. Ear drops are often a cheap solution and a safe treatment that can relieve discomfort caused by waxy build-ups.”
Cerumol has treated millions of ears for over 50 years and is a tried and trusted pharmacy brand. Cerumol has now launched Cerumol Olive Oil Ear Drops for safe and effective earwax removal. With no known side effects, this treatment contains high quality medicinal grade olive oil, shown to effectively and safely disperse earwax (2). Through the gentle, softening influence of Cerumol Olive Oil Ear Drops, compacted earwax is diluted and softened by the oil to allow easier exit from the ear.
Cerumol Olive Oil Ear Drops come with a dropper for easy and convenient application and are available from Boots, Sainsbury’s, Wilkinsons and high street pharmacies without a prescription and retail at £3.85 per 10ml bottle. For more information, visit www.cerumol.com.
Cerumol has been treating millions of ears for over 50 years and is a tried and trusted pharmacy brand. The range also contains Cerumol Eardrops 11ml which contains Arachis (peanut) Oil and Chlorbutol. Cerumol is effective for the loosening and removal of ear wax, however, surgical syringing may still be necessary to remove deep, compressed wax. If, after using Cerumol, your symptoms have not improved, you should visit your GP.
Issued by: Pegasus Public Relations
On behalf of: Thornton & Ross
Press enquiries: Tom Sommerfelt or Ollie Fileti
e: firstname.lastname@example.org / email@example.com
t: 01903 836741
Notes to editors: Expert interviews and product samples available on request
(1) One Poll survey of 10,000 British adults – January 2012
(2) 85% of practice nurses recommend olive oil in the initial treatment of excessive ear wax build up (Data on File)