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Women may be pleased to know that modern British men put romance before football. More than two thirds of men said they’d cancel an important match during the Brazil tournament if their girlfriend or hot date wanted to see them.

A survey also revealed that men would prefer to include wives and girlfriends in watching the match, rather than an all-male group. Perhaps they’ve learned from past experiences because 25% of men and women both reported that they’ve argued with a partner over time spent watching sport.

The research by SexShop365, the largest UK online retailer of adult toys, quizzed more than 250 men and women. More than half of men (59%) said that if their girlfriend or hot date asked to see them when an important match was on they’d scrap the footie because she comes first. Only 4% said football comes first. Another 37% expected their girlfriends to be watching it anyway.

When women were asked what they’d do if they were...

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