BBC Worldwide is launching a brand new initiative for primary school children in Great Britain, based on characters and geography themes from the popular CBeebies series, Go Jetters.
The animated adventure comedy series aimed at 4-6 year olds, sees plucky hero adventurers Xuli, Kyan, Lars and Foz travel the world with their teacher, Ubercorn – a disco-loving unicorn. Each episode focuses on a famous landmark that gets ‘glitched’ by the mischievous Grandmaster Glitch and the Go Jetters have to work together to return the landmark to normal.
Targeting 200 Year One classes initially, the aim is to bring the values and educational entertainment of Go Jetters to the classroom along with a take-home colouring competition and magazine, which will carry the Go Jetters excitement through to the home environment.
BBC Worldwide will provide each class with specially-created packs to help teachers plan lessons around a selection of geography-based activities from Go Jetters. The packs will also contain materials to use in the class and for the children to take home from Go Jetters licensees including Immediate Media, Fisher Price, Penguin and Ravensburger
Each pack also contains a brand new mascot for every participating class – a cuddly 10-inch Ubercorn. Each weekend, a different child in the class will have the opportunity to take Ubercorn and his Travel Journal home with them – a great twist on the traditional ‘class bear’ theme so popular with many schools.
There is also a competition for each class to design their own new local landmark – a great way to help children learn about the history and geography of where they live. The winning school will receive a visit from the Ubercorn costume character who will make an appearance at their school summer fete or sports day in 2018! Plus every child has the chance to win one of ten bundles of Go Jetters goodies and family trips to Alton Towers by entering a take-home colouring competition.
“We are really excited to be launching this campaign to Year One classes in the UK,” says Nancy Twynam, Head of Marketing at BBC Worldwide, “{{We wanted to find an interesting way of bringing the geographic themes of the show to life in the classroom}} and at home, and feel the initiative we’ve put together with Playtime PR will really help us nurture a the next wave of Go Jetters fans. Playtime conducted qualitative research directly with teachers of this age group and the materials have been tailored to fit the needs identified in those sessions. We’ll be actively engaging with every teacher and teaching assistant who signs up, evaluating the popularity and effectiveness of the packs and gauging how the children are reacting to the themes from the show.”
The campaign kicks off with a recruitment drive in July 2017 to roll out to schools in early September for the new school year. Teachers wishing to apply can find full details at www.gojettersschools.com
-ends-
For further information please contact Playtime PR:
Kelly Jones – Kelly@playtimepr.com - 07717 214 040
Lesley Singleton – Lesley@playtimepr.com - 01908 299 088 / 07852 451 093
Notes to editors
COMPETITION TO WIN A SCHOOL VISIT FROM UBERCORN
As part of the Go Jetters Schools Initiative, every class has the chance to enter a competition to win a school visit from Ubercorn. The whole class is tasked with working together to design a new local landmark. It’s entirely up to teachers and their pupils how they wish to do this – it can be drawn, painted or made as a collage or junk model.
Teachers will be required to submit a photograph of the final design before 29 March 2018 together with the class’s answer to the following tie-break question: In no more than 100 words, please tell us why this new local landmark is important for your local area and why the Go Jetters should save your local landmark from Grandmaster Glitch.
Entries will be judged based on the creativity displayed in creating the local landmark, its usefulness and your class’ explanation of why the landmark is important.
Ubercorn will visit the winning school on a date agreed between BBC Worldwide and the teacher, for up to three hours, before 15 July 2018.
Full terms and conditions are available on the dedicated website www.gojettersschools.com
