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Silica appoints Rob Kirk as Regional Vice-President, North Europe

Rob Kirk has been appointed Regional Vice President, North Europe for Silica, a division of Avnet Electronics Marketing EMEA (Europe, Middle-East, Africa) which specialises in semiconductor distribution. Kirk replaces Paul Webster, who has left the company.

In his new role, Rob Kirk, who reports to Marianne Culver, President of Silica, is responsible for all sales and marketing activities of Silica in the UK, Ireland, Denmark, Sweden, Norway and Finland. He is based in the Slough, UK office of Silica.

Rob Kirk was previously Communication Sales Director - America's for Cilicon, an Avnet semiconductor specialist distributor in the Americas. In this role, he was successful in driving a strategic sales initiative to focus on Communication Applications from a sales revenue and demand creation perspective. Prior to joining Avnet, Kirk was Worldwide Distribution Director at ON Semiconductor.

Marianne Culver welcomed Rob Kirk's appointment as follows: "Rob brings to Silica a wealth of experience selling into the communications sector. I am confident that he will put this to good use to positively develop the Silica business in North Europe, as we begin to emerge from one of the industry's biggest downturns."

Rob Kirk commented: "After one year as a semiconductor specialist distributor, Silica has proven itself to be a solid, robust and, above all, reliable partner for its OEM and CEM customers. With its strong focused linecard and its ability to work locally, regionally or globally, Silica is well positioned to grow with the anticipated upturn. I am delighted to be joining Silica at this time."

A 20-year veteran of the electronics industry, Rob has held many senior international sales positions in Europe, Asia and America. He began his career with Motorola, where he stayed for 17 years.

Silica, a division of Avnet Electronics Marketing EMEA (Europe, Middle-East, Africa), is a highly specialised semiconductor distributor. Silica has sales & marketing offices throughout Europe and provides a broad portfolio of semiconductor products and solutions from world leading suppliers to all market segments in the electronics industry. The company's Web site is located at

Serving customers in 63 countries, Avnet Electronics Marketing is the largest operating group of Phoenix, Ariz.-based Avnet, Inc. (NYSE:AVT). Avnet Electronics Marketing markets, inventories and adds value to electronic components and provides world-class supply-chain management and engineering design services.

Avnet, with fiscal year 2001 sales of .8 billion (year ended June 30, 2001), is the world's largest distributor of semiconductors, interconnect, passive and electromechanical components, embedded subsystems and enterprise computing products from leading manufacturers.

Press contact:

Eileen Preston

European Marcom Director, Silica

Tel: +44 1628 606284

Mobile: +44 7976 606005

Jonathan Batty


Tel: 01753 448851


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