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Multimap Partners with Carbon Clear to Help Drivers Reduce Their Carbon Footprints

Multimap, Europe’s leading online mapping service provider, has enhanced its travel directions service to offer users information about the carbon footprint of journeys, as well as the ability to offset those journeys.

The service is provided through a partnership with Carbon Clear, a leading carbon management company that helps businesses and consumers manage their greenhouse gas emissions.

To use the carbon calculator, Multimap users click the “get directions” link on, enter their journeys’ start and end points, click “find”, and are presented with step-by-step directions and route maps. The directions results now include information on the carbon footprint of the journey. A pull-down menu allows users to choose the correct engine size of their cars, and to compare the carbon footprint of the journey if they were to go by bus or train instead of driving. Users clicking on the “more info” link will find details of how the carbon footprint is calculated, and can visit the Carbon Clear website to take action to offset their journeys.

Multimap’s founder Sean Phelan, said, “We all know that driving has a negative effect on the environment. We’ve partnered with Carbon Clear to help raise users’ awareness of the impact of driving, and also to make it easier to offset the carbon emissions of those journeys. Carbon Clear invests in carbon-reducing projects that balance the greenhouse gas emissions from vehicles, and we’re very pleased to support this work.”

Mark Chadwick, CEO and founder of Carbon Clear, added: “We’re really excited to be working together on this initiative. There is a real opportunity here to encourage behaviour change as so many people use Multimap to plan their journeys. It’s really important that we all understand the environmental impact of our travel. By using this innovative new tool everyone can get a much clearer picture of vehicle emissions and choose the lower-carbon option”.


For further press information about Multimap, please contact:

Catherine Jones
Pleon UK
T: 0207 479 5618

For further information about Carbon Clear please contact:

Zoe Porteous
Boutique Communications
T: 01273 620194
E :

Notes to editors:

About Multimap (

Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms. We also offer a highly-functional API (Application Programming Interface).

The public website,, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand, Australia and countries in Asia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 190 million page impressions every month, and is one of the top 10 most visited websites in the UK.

Multimap recently featured in The Sunday Times Virgin Atlantic Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors. In 2006, Queen Elizabeth II awarded Multimap The Queen's Award for Enterprise in the innovation category, and Multimap was one of only three companies to feature in the Sunday Times Microsoft Tech Track 100 league of fastest-growing unquoted UK technology companies for the fourth year running. In 2007, Multimap won the Best Use of Technology category of the Fast Growth Business Awards and, in 2006, the company feature in the Deloitte Technology Fast 50 for the UK and Ireland, and the Deloitte Technology Fast 500 for EMEA. Multimap also featured in Deloitte Touche's Technology Fast 50 league for London and Southern England in 2005 and, in the same year, Red Herring named Multimap as one of the Top 100 private companies in Europe.

About Carbon Clear (

Carbon Clear is a carbon management company that works with businesses and individuals to reduce their carbon footprint. In addition to advising on emission reductions it also invests in projects to cancel out the pollution that is generated by everyday activities such as driving, home and business energy usage, flying and even nappy use.

Climate change is a real threat and by reducing our carbon emissions and offsetting the rest we can all make a difference. To make it as convenient as possible Carbon Clear calculates the level of carbon dioxide emitted by specific activities and then identifies projects that prevent the same amount of carbon dioxide entering the atmosphere.

All of the projects Carbon Clear invests in are selected based on both carbon reduction and a wider social benefit for the communities implementing them. A great deal of care is taken to ensure money is directed to activities that genuinely improve the environment and the lives of real people and all projects must meet the following criteria:

Projects must be efficient; funds are not diverted to unnecessary bureaucratic overheads, waste or middlemen
Projects must have additional, long-term benefits to the communities that undertake them; these range from job creation to protecting endangered plants and animals
Projects should follow the spirit of the Kyoto agreement; projects must make verifiable pollution reductions over and above their normal level.

By way of example, Carbon Clear is supporting an energy-efficiency project in Nicaragua, one of Latin America’s poorest countries. By working with a local not-for-profit organisation, Carbon Clear is investing in more efficient kilns that burn less wood and can even burn agricultural residues. It is estimated that over 11 million kg of wood is used each year in traditional kilns, contributing to rising CO2 levels, rapidly depleting local forest, and rising fuel costs for the local community. For each new kiln installed approximately 250 tonnes of CO2 will be saved through reducing unsustainable wood harvesting and burning more efficiently.

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