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For immediate release
28 May 2012

BT HELPS SOCCER AID RAISE £4 MILLION FOR UNICEF 2012 TELETHON
BY HANDLING AND PROCESSING 22,900 DONATION LINE CALLS

Two teams of celebrities and football legends, captained by Robbie Williams and Michael Sheen, went head to head last night at Old Trafford in Manchester with Robbie Williams’ England team winning the Soccer Aid trophy to raise money for UNICEF 2012.

BT handled more than 22,900 calls from viewers across the country during the football game, which helped UNICEF raise a total of £4million so far, with more donations expected over the coming weeks. Lines are still open, to make a donation call 0330 123 1966, text £5 to 70442, or visit mydonate.bt.com/charities/unicef to help UNICEF save children’s lives across the world.

This is the second time that BT has supported UNICEF’s Soccer Aid and provided all the telephony and network management that makes the telethon...

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