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Maximizer Software Propels SMBs Ahead of the Market with Launch of the 10th Version of its CRM Software

Maximizer CRM 10 - full of New features for the SMB -– CRM for BlackBerry®, Smartphones, Enhanced Business Intelligence Tools and CanDoGo™ On-Demand Sales Coaching

Maidenhead, UK – November 14, 2007 – Maximizer Software Inc. (TSX: MAX), the leading provider of simple, accessible customer relationship management (CRM) solutions, today announced the availability of the milestone 10th version of its CRM solution designed for small and medium-sized businesses (SMBs) – Maximizer CRM 10. Continuing the 20-year product success with SMBs, the newly rebranded solution is offered in three editions to meet the varied needs of this market segment.
“Never a company to rely on past success, Maximizer is once again taking the SMB marketplace to the next level of CRM efficiency with Maximizer CRM 10,” said William Anderson, executive vice president of technology, Maximizer Software. “SMBs – a relatively untapped segment of the CRM market – now can get enterprise-level applications such as BlackBerry mobile access, increased business intelligence, mobile CRM access via Blackberry platform support, and on-demand sales and professional coaching, all from a simplified SMB-designed solution.”

“SMBs are a tremendously important component of the European economy. For example, in the UK, SMBs employ 12 million people – 58% of the private sector workforce – contribute 50% of Gross Domestic Product and make up more than 99% of all UK businesses. Maximizer CRM 10 raises the bar of what a SMB should expect from its CRM system – comprehensive features, ease of use, intuitive to configure, quick to deploy, accessible anytime, anywhere and with a very rapid ROI,” said Vivek Thomas, managing director EMEA, Maximizer Software.

“The 250 User Maximizer CRM system has played a significant business development role at ACI EMEA over the last eight years and we see huge potential in the latest version,” says Linda Beresford, Channel Operations Analyst at enterprise electronic payment solutions provider, ACI Worldwide (EMEA) Ltd. “Even better reporting facilities, increased mobile access to essential information and online sales and marketing advice, are all noteworthy additions to a very well established and proven product. We will certainly be looking to take advantage of these latest enhancements.”

“Maximizer has been the de facto standard for cost effective, easy to use CRM for many years. And the launch of Maximizer CRM 10 reinforces this leading position in the market. Collier Pickard’s established customer base of SMBs and divisions of large corporations will be pleased to see the enhancements in analytic CRM inherent in the new version, many of which have been requested by the user community. As the lead Maximizer Solutions Partner in the UK, we are pleased to support this new software release and look forward to extending the operational and analytical capabilities offered to our customers – large and small – over the coming months,” added Simon Pickard, Managing Director of Collier Pickard Ltd.

Increased Mobility

Having sold more than one million licences, the company developed Maximizer CRM 10 to reflect the growing sophistication of SMBs – competing globally and with large enterprises. MaxMobile for BlackBerry® offers increased mobility and provides BlackBerry smartphone users with access to their customers, leads, schedules, sales deals and forecasts, and service cases directly on their handset, through wired or wireless synchronisation.

“The availability of Maximizer CRM 10 on our BlackBerry devices will provide a significant boost in productivity for our sales team when working away from the office”, said Faron Thompson, managing director of Atlanta-based commercial and residential mortgage lender, Primary Capital. “Instant access to account information and scheduling through Maximizer’s MaxMobile application will make my sales team’s job much easier and ultimately help win more deals.”

"Having access to up-to-date customer information while out of the office can help small businesses improve productivity, enhance customer service and establish differentiation in a competitive environment,” said Jeff McDowell, vice president, Global Alliances, Research In Motion (RIM). “We are pleased to be working with Maximizer Software to help SMBs mobilise their field sales and service teams with the BlackBerry solution and the new Maximizer CRM 10.”

“With predictions of the number of mobile subscribers worldwide crossing the three billion mark by year’s end, mobile devices are becoming an integral part of CRM solutions. Maximizer’s MaxMobile offerings are bringing CRM mobile to the fastest growing segment of the market, SMBs,” said Barton Goldenberg, president, ISM Inc., strategic CRM advisors. “Along with expanded web and business intelligence (BI) capabilities, Maximizer CRM 10 is delivering a CRM offering that is in-tune with SMBs’ needs.”

Business Intelligence

Allowing for increased visibility into valuable business data, Maximizer CRM 10 provides enhanced reporting, including more than 175 out-of-the-box reports, improved dashboards, Vista Gadget desktop dashboards, and a key partnership with 90 Degree Software. Through the 90 Degree Radius90 collaborative reporting platform and Microsoft SQL Reporting Services, Maximizer CRM 10 business users are now more easily able to search, share, collaborate and create reporting assets with an easy Office-like interface.

On-Demand Sales and Professional Coaching

Accessing on-demand expert advice immediately, Maximizer CRM 10 now includes sales and professional coaching from CanDoGo™. With the exclusive CRM partnership, Maximizer customers can access advice via the Web from leading experts on business or professional topics such as sales coaching, power proposals, leadership skills and motivation. Users will have advice and coaching from more than 150 authors, speakers and professional trainers including Zig Ziglar, Tom Hopkins and Tony Parinello, delivered through the Maximizer CRM 10 interface.

Additional Maximizer CRM 10 new and improved features include:

• More robust web access such as improved email integration with Microsoft Exchange® and remote web-based administration;
• Out-of-the-box accounting integration with Microsoft Dynamics™ GP;
• Overall productivity enhancements; for sales territories, time and task management; and
• New web services architecture for faster integration.

Availability and Pricing

Formerly called Maximizer Enterprise, the milestone 10th version of the software has been renamed Maximizer CRM and is available in three editions to suit different company sizes and needs: Enterprise, Professional and Group. Maximizer CRM 10 is available through a global network of Business Partners. Maximizer CRM 10 Enterprise Edition has an entry level price of £500 including both Windows and web access. The Professional and Group Editions have lower entry level prices.

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About Maximizer Software

Maximizer Software is the leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a web-based architecture, Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information – through the desktop, web, or mobile device. Maximizer Software has sold more than 1 million licences and has over 8,000 corporate customers ranging in size from entrepreneurs to multi-national organisations, including: Siemens, Société Générale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit:

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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Media Contact:

Sara Katz
Marketing Manager EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1628 587770

Jonathan Bawden or Emily Gallagher
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
Email: /

Date: 14th November 2007

Ref: 07-131