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Maximizer Software Announces Maximizer CRM 11 with Industry’s First All-Inclusive Licences for SMEs—Desktop, Web and Mobile

With Largest-Ever Customer Access Footprint, Maximizer CRM 11 Delivers Expanded Sales Performance, Business Intelligence and Better Web and Mobile Experience

Bracknell, UK – March 29, 2010 – Unveiling its largest-ever customer access footprint through expanded web and mobile delivery, Maximizer Software Inc., a leading provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions for small and medium-sized businesses (SMEs) and divisions of large enterprises, today announced the availability of its latest version, Maximizer CRM 11. As the first SME-focused CRM provider offering an inclusive, all-access license model—encompassing desktop, web and mobile CRM access options—Maximizer’s newest version enables mobilised workforces to capitalise on business opportunities from any location.

“In an environment where SMEs are continually pushed to do more with less while achieving demanding sales targets and operating as efficiently as possible, we developed Maximizer CRM 11 to give them a competitive edge and comprehensively support both their in-office and mobilised workforces,” said William Anderson, executive vice president of technology, Maximizer Software. “This version reflects a package of customer-driven features that deliver the flexibility to work where, when and how they prefer, while utilising next-generation CRM tools that bolster the success of their sales, customer service and marketing initiatives.”

“The economic climate is improving but there are still some old issues and new challenges that SMEs have to address urgently if they are to rebuild their businesses, return to growth and boost their bottom line,” adds Mike Richardson, managing director, Maximizer Software EMEA. “They have to balance the need for a steady flow of high-quality sales leads with delivering first class customer service, for example, while ensuring rapid response in a 24/7 global economy. Maximizer CRM 11 is a valuable asset that helps make every sales opportunity count by providing real time insight into performance; informs better decisions by turning data into knowledge; and saves time, resources and money by automating best practices.

“Maximizer CRM also allows organisations to adapt to changing work patterns – acting as a gateway to information anytime, anywhere – so teams need never be out of touch, nor lose business opportunities because of slow response.”

Expanded Web Access Reach and Marketing Capabilities
Maximizer CRM now supports the Firefox web browser, which appreciably broadens its web access footprint beyond Microsoft® Windows®, to include both Apple (Mac) and Linux platform users. Additionally, full marketing campaign support via web access now enables marketing staff to send e-mail campaigns and track and report on results from anywhere. Action plan creation and access to the document library are also included in web access.

"SMEs' continued demand for mobile CRM is becoming more critical as workforces are increasingly dependent on real-time access to a common data structure, regardless of where or when they work," said Barton Goldenberg, president and founder, ISM, Inc. "Maximizer CRM 11 is well-positioned to serve the SME marketplace with enterprise-quality CRM tools that do the heavy lifting for the characteristic 24/7, on-the-go SME by freeing their time to pursue and close deals while leveraging the latest customer data at their fingertips--on their desktop, laptop or mobile device."

Powerful Sales Performance Management and Business Intelligence Tools
Offering expanded sales force automation and business intelligence capabilities, Maximizer CRM 11 gives organisations increased visibility into actual performance for better evaluation and forecasting, as well as tools to proactively keep sales opportunities moving forward.

For example, Sales Quota Management now gives managers real-time insight into sales performance, which enables them to determine accurate annual/monthly sales results for individuals, teams, or by territory, compared against sales quotas. Managers can monitor ongoing sales performance from their quota window or dashboard. Additionally, Sales Opportunity Monitoring allows sales teams and managers to proactively monitor opportunities and encourage forward progress during the sales cycle. Keeping managers in the loop, e-mail notifications can be scheduled to alert key personnel when an opportunity has been modified.

New wizard-driven dashboards enable executives and managers to monitor key performance indicators that matter most to them. Real-time indicators can be easily customised, reflecting the most meaningful data in real-time, including the ability to click through to a deeper level of information or view lists. Maximizer CRM 11 features a new, intuitive user interface based on Microsoft Office’s familiar ‘ribbon’ style navigation found at the top of Microsoft Office applications.

More End-to-End Mobile CRM Features
Delivered via smartphones such as BlackBerry® devices, Maximizer Mobile CRM gives professionals instant access to information in the field, including customers’ history, leads, sales opportunities, dashboards, customer service cases, documents, and schedules. New Maximizer Mobile CRM features include optimised usability, such as a redesigned interface, tighter integration with native BlackBerry applications, and more end-to-end features that enable deeper interaction with real-time customer data. Wireless synchronisation is no longer required. Specific new offerings include:
• Real-time access to content, documents and e-mail attachments housed in the central Maximizer CRM database
• GPS functionality with turn-by-turn maps and navigation, which enables mobilised workforces to optimise their time on the road and get new directions on-the-fly if schedules unexpectedly change
• Multimedia support for video, voice and images that can be easily saved to a current Maximizer CRM record
• Mobile CRM multi-user support, which allows users to assign tasks, escalate cases, and assign opportunities to other colleagues without returning to the desktop application

Offering streamlined and prioritised features based on full-scale user types, Maximizer CRM 11 is available in Group and Enterprise Editions. Orders may be placed directly from Maximizer or through its global network of business partners. New all-access licence pricing includes desktop, mobile and web access, as well as one full year of inclusive upgrade assurance and technical support. Please inquire for full pricing and promotional offers valid until May 28, 2010.


About Maximizer Software
Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing high value for small and medium-sized businesses, and divisions of large enterprises. As a pioneer in the CRM industry for more than 20 years, Maximizer offers sales, marketing, and customer service staff and business leaders access to customer information through a Web browser, a mobile device or on their desktop. Maximizer’s CRM solutions enable organisations to accelerate business growth by centralising customer information and streamlining processes, while exceeding client expectations. Maximizer Software has sold over one million licences to more than 120,000 customers, ranging in size from entrepreneurs to multi-national organisations, including: Cathay Pacific, Fisher & Paykel Healthcare, HSBC, Ipsos Canada, Oxford University, Siemens, Société Générale and TD Securities. Maximizer Software is a global business with offices and business partners throughout the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: or

Media Contact:
Mark Carter
Marketing Manager EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1344 766909

Jonathan Bawden or Tony Martin
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959

Date: 29.03.10 Ref: 10-030