In the past few years, many companies have been turning their marketing efforts away from using printed materials such as leaflets and flyers to digital formats. However, many others continue to use print marketing. This has led to many start-ups not being sure which of the two marketing methods is better and more effective. The good news is, you don’t have to choose. Both print and digital marketing can be combined into a dynamic strategy to deliver the best ROI. Here are four reasons why you should combine printed and digital marketing:
We believe the most successful companies are using both print and digital media channels in conjunction with one another, creating engaging and provoking marketing materials.
1. Promotes trust in your brand
Although online channels such as social media platforms offer a larger, more captive audience, according to statistics, 82% of people trust printed advertisements over online alternatives. Hence,...