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25 November 2005: HTC, the global leader in Microsoft ® Windows mobile based devices, today announced its plans to drive the growth of smart phone technology across Europe. Having pioneered this market through partnerships with Microsoft and key mobile operators since 2002, HTC is strengthening its European handle with a multi-million pound investment to build a senior sales and marketing team based in Slough, Berkshire, UK.

The new operation allows HTC to offer existing key partners, including Orange, T-Mobile, O2, Vodafone and Telefonica, as well as new affiliates, a quicker route to market and a better understanding of local nuances. In addition, the company’s business model allows it to work closely with its customers; providing differentiation through form factor, materials, finish, colours, software and applications. As innovators of smart phone technology HTC is also able to help its partners to take advantage of new growth streams such as digital music,...

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