. Transforming how companies scale by delivering flexible, senior expertise at every stage of growth
Liverpool, UK — 16 October 2025 Profici, the scale partner for ambitious businesses, today announced a strengthened senior leadership team to drive its next phase of growth. Building on more than 12 years of success helping organisations accelerate, Profici is bringing together leaders with decades of experience from some of the world’s most recognisable brands Founded by Anthony O’Brien, Profici helps companies scale faster by connecting them with world-class fractional executives and the strength of a trusted collective.
Profici’s mission is bold: to support 2,000 businesses through 1,000 fractionals, creating more than £10 billion in revenue within five years. Its promise is simple: to be a trusted partner at every stage of growth, from early expansion to international scale and exit.
A Leadership Team Built for Scale
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