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THE END OF THE WORLD IS IN 2250…..OR IS IT?

For immediate release 17 May, 2004

THE END OF THE WORLD IS IN 2250…..OR IS IT?

With this month’s release of ‘The Day After Tomorrow’ - the blockbuster movie which sees havoc wreaked on the world by climate change - research published today suggests global warming is sending a shiver down the spines of many of us already fearing environmental disaster.

According to figures from npower Juice, the green energy provider, one in ten people (10 per cent) believe the world will be uninhabitable in less than 250 years time, with more than a third (37 per cent) predicting that we won’t live to celebrate another millennium on earth. Four in five people, however, (80 per cent) think we can do more to look after the planet.

In total more than half of adults (56 per cent) say the destruction of the earth is inevitable if we don’t do more to protect it.

Time for change
Echoing the theme of this summer’s mega movie, many people in the survey expressed grave concerns about the future of the planet. npower Juice found:
· Two thirds (68 per cent) say we need to act now before it is too late.
· Nearly half (45 per cent) feel powerless to stop the destruction of the planet.
· Two thirds of people (68 per cent) agree the world won’t be the same for future generations.
· Four in five (80 per cent) agree we are not doing enough to look after the planet.
In total, four out of five people (81 per cent) think the world will effectively end in less than 50,000 years – a microscopic moment in time, considering that the earth is around 4,600 million years old.

There are solutions!

Matt Thomas, Renewable Energy and Social Business Manager at npower Juice says: “The Day After Tomorrow of course is pure Hollywood, with all the exaggeration that goes with it. But doomsday scenarios aside, the threat posed by climate change is very real*. Our study shows people are concerned about what might happen one day if we don’t take action now. A lot of people seem to feel we are too casual in our attitudes towards the environment and what we leave to future generations.

“The good news is that by taking small steps people can make a difference. For instance being energy efficient and using renewable energy can cut down on the factors that create global warming.”

Rob Gueterbock of environmental campaign group Greenpeace says renewable electricity is the future of energy use. “It’s inspiring to see from this research that so many people want real action to protect the planet’s future. It is easy to feel powerless in the face of a problem as big as global climate change, but there is hope. Clean energy sources like wind power are starting to deliver on a massive scale. One thing everyone can easily do today is switch their electricity supply to clean renewable energy - that means no impact on the planet, and if you choose the right product, it won’t cost you any extra either.”.


Moved by the movies
The npower Juice research also revealed what a strong influence Hollywood has over people’s behaviour. When questioned about what motivates people, npower Juice found four out of five adults (81 percent) have been inspired or actually changed their attitudes as a result of a film. The movies which have had the biggest impact to date are:

1) Schindler’s List
2) Saving Private Ryan
3) The Shawshank Redemption
4) Rainman
5) One Flew Over The Cuckoo’s Nest
6) Titanic
7) Philadelphia
8) Trainspotting
9) Shirley Valentine
10) To Kill a Mocking Bird

Matt Thomas adds: “Given the amount of people who have environmental concerns and the number who are also swayed by the big screen, it will be interesting to see how people react to such a powerful film this summer. Hopefully The Day After Tomorrow won’t be daunting, but will encourage people to think about how they are treating the planet, and take steps to make a difference.”
People can make the switch to npower Juice green energy by calling 0800 3162610 or by visiting www.npowerjuice.com npower Juice is available for the same low price as standard npower electricity.

Ends

Notes to editors

* Carbon dioxide (CO2) emissions are one of the main causes of global warming. CO2 is produced from almost everything - from running a business to boiling a kettle. By using clean energy, people can help to 'neutralise' that bit of global warming they cause.

1. The research was carried out on behalf of npower Juice by TNS, with a nationally representative sample of 1,000 18-65 year olds.

2. npower is one of the UK's largest energy providers supplying gas and electricity to over 6 million customers anywhere in the UK mainland. It is a subsidiary of RWE Innogy plc.
www.npower.com/juice

3. Greenpeace is an independent non-profit global campaigning organisation that uses creative confrontation to expose global environmental problems and their causes. It researches the solutions and alternatives to help provide a path for a green and peaceful future. Greenpeace does not financially benefit from Juice. www.greenpeace.org.uk

4. PHOTOS AVAILABLE ON REQUEST:

· Presenter Donna Air - one of the growing number of celebrities showing support for clean, green energy from npower juice and Greenpeace - among a sea of windmills.

· Sunset at North Hoyle, the UK's first offshore wind farm. 5 miles off the coast of Rhyl in North Wales, North Hoyle provides clean, green energy to npower Juice customers and is a result of a unique partnership between npower and Greenpeace.


For further media information contact: Sarah Horner, Kate Galloway or Cat Saycell on 0113 2421155 /07713 645 929/ 07818 055 235 or via e-mail at sarah@ptarmiganpr.co.uk / kateg@ptarmiganpr.co.uk