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Summertime may spell sandals for its customers, but FitnessFootwear.com is currently busy securing stocks of the new season’s snow boots, as it prepares for the depths of midwinter.

June is a busy time of year for FitnessFootwear.com. Sandals may well be dominating the sales figures, but the online retailer is hard at work preparing for winter, with the retailer currently sourcing the new season’s collection of warm and protective snow boots. The big name brands for winter are now announcing their new collections, and with the torrid snow storms of November still fresh in the mind, the retailer is taking no chances this year and is making sure that stocks are ordered early to arrive in time for another early season snowfall.

“Last year we were taken a little by surprise by the snowfall early in the season, and whilst we had our stocks of snow boots secured...

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