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Saatchi & Saatchi has chosen Qube Media as their social media partner for the new Wall’s brand campaign starting in July.

Qube Media is a strategic social media agency expert in understanding audiences in social networks and building engaged communities around brands on the web.

The new campaign for Wall’s – Bring it on Britain – places social media at its heart with a Facebook application and community fan page where users can apply for a bursary to help achieve their dreams. Winners are voted for by fans.

Qube will provide research, engagement and measurement services. Firstly, to understand the consumer and marketplace online – identifying, mapping and monitoring the target audience in social networks. Then secondly, to build and manage an active online community around the new campaign.

Qube MD Andrew Seel said: “Many FMCG brands struggle to build sustainable relationships with their customers on the web. Using social...

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