LOCATION: Brighton, UK
TITLE: Probably the greenest Diamond engagement ring in the world
HOOK: Now, more than ever, consumers are becoming aware of the ethical & environmental impact their purchases make. In the past jewellery has been somewhat of a poster child for bad practice with blood Diamonds, unfair supply chains & environmental damage. RING jewellers is a store with a more ethical approach to bespoke jewellery & they just stepped up their game by creating ‘Tierra’. Probably the greenest Diamond engagement ring in the world.
DETAILS: So what exactly is ‘Tierra’. Well, let’s start with the stone. Mining just 1.00ct of natural Diamond involves moving around 250 tonnes of earth. This earth is often moved using lots of energy powered by fossil fuels. The Diamond set into ‘Tiera’ on the other hand is a laboratory grown Diamond created by extracting Carbon from the air. This actually purifies the air leaving it cleaner than before it...
