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London, 2 July 2009 – Scotland’s Royal Highland Show, in cooperation with RURAL TV - the world’s rural channel - now reaching into over 10-million homes in the UK, ran a pre-event advertising campaign that helped this year’s show attract a record smashing attendance.

The four day show, a signature fixture to Scotland’s year-long series of homecoming events, set a new attendance record over its four days with 176,522 people coming through the gates at the Royal Highland Centre, Ingliston, Edinburgh. The figures far exceeded the previous record set in 2006 by over 15,000 and the 2009 attendance was 15,496 more than last year’s 161,026.

Show Manager David Dunsmuir said of the promotional ads run on RURAL TV, its web site and other outlets, “With increased exposure on television, the show once again re-inforced its...

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