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Responding to businesses’ growing need to reduce costs, Red Echo Ltd has launched a new e-mail marketing consultancy package, complete with software, support, and a free initial consultation.

As any small business owner knows, setting up a website is a cost effective way to connect with customers. But how effective can a website be if you don’t sell online?

“Very effective,” is Chris Naylor’s reply. MD of Red Echo Ltd, a start up e-mail marketing consultancy, Chris is full of helpful hints and tips when it comes to marketing by e-mail.

“Interacting with your website visitors isn’t necessarily about getting a sale on the day that they visit, it’s about building an ongoing relationship. As a minimum, business owners should be collecting the name, address and mobile phone number of every visitor to build a database containing a wealth of information,”

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