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Shop The Smart WayThis Christmas

New Smart Boxes™ offer the ultimate gift experience

… November 2006: Stuck for inspiration this Christmas or simply looking to escape the frenzy of the high street? The Smart Box, from the Full Experience Company, is the newest and most exciting concept to hit the UK leisure gift market offering a fantastic choice of ‘gift’ experiences for that special family member or friend.

Smart Boxes™ cater to all tastes and interests and there are four types to choose from: For the thrill seeker, is “Adventure”; for women – and men, who love to be pampered is “Zen and Spa”, while “Charming Getaways” and “Gourmet Retreat in France” offer the ultimate experience for gourmet food lovers or for those in need of a recharge.

What makes the Smart Box so special is that it can be bought for the cost of one “experience” but allows the recipient to select from a number and variety of options. Instead of having to select a specific experience as a gift for a friend, loved one or employee, gift-givers can simply pick an experience category and let the recipient choose for themselves.

More personal than a gift voucher but less prescriptive than a one-off “experience”, each Smart Box offers a set of diverse experiences with something for everyone. “Adventure” offers the chance to go llama trekking, experience a helicopter flight or get the adrenaline pumping with the latest extreme sport of indoor skydiving; “Zen and Spa” is ideal for those in need of pampering and revitalisation; “Charming Getaways” buys a luxury mini-break for two, and “Gourmet Retreat in France” offers a short stay in France to savour the local delicacies.

The Smart Box™ is presented in a deluxe CD-size presentation pack featuring colour photographs and full details of each experience. Smart Boxes retail from just £49.50, representing unbeatable value for the choice and presentation on offer.

Smart Boxes are dispatched within one to two days of ordering via the website or a telephone order being placed and are very easy to use. There is no call centre to contend with and the recipient simply pre-books their experience with the venue using the direct booking details contained in the Smart Box, and then presents their Smart Box voucher on arrival. Experiences are valid for up to 18 months.

Smart Boxes are available to purchase online at www.thefullexperiencecompany.com or by telephoning 020 7471 1719.

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Editor’s Note

The Full Experience Company has one of the most innovative concepts ever launched in the UK, one which has already proved to be an astonishing breakthrough success across continental Europe.

Smart Boxes™ are a new and original idea developed by The Full Experience Company to cater to a variety of gift requirements. Having been in operation in the UK market for several months, The Full Experience Company has launched four Smart Boxes™ across the UK featuring a range of themed gift packs, namely: Adventure, Zen & Spa, Charming Getaways and Gourmet Retreat in France.

The current Smart Box™ range is intended for men, women and couples with plans for developing several other themes. Its strength is due to the easy-to-use concept and the vast choice provided in every one of the Smart Boxes™.

The Full Experience Company has selected a broad range of high quality and unusual gift ideas through partnering with exclusive hospitality and leisure providers.

For more information or Smart Box photography please contact:

Deirdre Cumberbatch or Zarina McCulloch
RIVER COMMUNICATIONS
The Old Stables, 9 The Terrace, Woodford Green, Essex IG8 0XS
Tel: + 44 (0) 20 8504 4504 or +44 (0) 20 8203 5011
Email: deirdre@river-communications.com
Web: www.river-communications.com