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We all know flexibility allows you take advantage of great deals from cheap rooms at five star hotels to budget flights to Barbados. So, why not swap Saturday for Monday and get a great deal in one of London’s top restaurants.

Dynamic pricing, common practise amongst airlines and hotels comes for the very first time to the restaurant industry. London’s famous Sugar Reef restaurant and bar, in the heart of London’s Piccadilly, is set to revolutionise the way we dine with their new pricing policy.

Based on consumer demand and restaurant supply, Sugar Reef now offers ‘eating out the way you want’. With no prices on the menu, Dynamic Dining means you pay according to the day. The earlier in the week you eat, the less you splash out – no hidden costs, no surprises and no set promotional set menus.

For example, dine from the full restaurant menu on a Monday and pay £6 for a main course, £8 on a Wednesday and so on and so forth, with the...

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