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Since the Rugby World Cup everyone has fallen in love with rugby, it has become the fashionable sport and rugby inspired label Eden Park is fast becoming the label of choice for aficionados.

Sported by everyone from England Captain Lawrence Dallaglio to TV presenter Gaby Logan this incredibly chic French brand is set to do very well
over here.

Eden Park was started around 10 years ago by two ex French rugby internationals and as one of them had trained as an architect he bought a design aesthetic to the label that is often lacking in rugby brands.

Fans of Eden Park rave about the beautiful cotton shirts in everything from multi stripe to florals, which they tend to buy in batches of 3 or 4. They also seem to like the interesting linings in the suits and quirky design details such as the embroidered pink bow tie motif hidden under the jacket collars that they say make you feel like part of a club.

The Summer 04...

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