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Theo Paphitis pogos into the limelight for Sport Relief

Theo Paphitis caught pogoing

I am more determined than ever to raise loads of cash

It’s not every day that a well-respected entrepreneur is caught pogoing but that’s exactly what straight talking but warm hearted Dragons’ Den star Theo Paphitis is doing for Sport Relief.

Theo is busy encouraging the 2,500 Ryman employees and their millions of customers nationwide to raise in excess of £100,000 for Sport Relief.

Large posters of the store’s Chairman appear in each of the 237 specialist stationery store windows and across 17 lorries from the fleet of Ryman vehicles.

The retail group (www.ryman.co.uk) is selling exclusive Sport Relief pens and pencils at £1 each, with the full £1 going straight to Sport Relief.

The Sport Relief weekend takes place from Friday March 19 to Sunday March 21 and brings the entire nation together to get active, raise cash and change lives.

The charity’s photographer encouraged Theo to do a series of funny poses and the Ryman marketing boss, Sarah Cheetham, then persuaded him to use the pictures in a new campaign which invites the public to raise ‘loads of money’.

Sarah Cheetham says, “By having Theo’s presence in over 200 high street locations, combined with vehicle posters on all our lorries on the nation’s major roads, we have created significant advertising campaign running for ten weeks”.

Employees are also encouraged to raise funds themselves through zany activities in store, such as exercise bike races and sport quizzes. Theo himself will be taking part in the Sport Relief Mile in Bristol and another at the re-build Weston-Super-Mare pier that will open specially on Sunday March 21 for Sport Relief.

Theo Paphitis said, “Having recently returned from a trip to Kenya with fellow Dragons where we saw the positive impact of money raised through Sport Relief, I am more determined than ever to raise loads of cash. The experience was completely humbling. It’s great to know that the money raised will transform the lives of those in desperate need across the UK and world’s poorest countries.”

Ends

Photographs of Theo Paphitis, pen and product samples and further information available on request from Tina Fotherby at the Ryman Press Office, tel: 020 8971 7933, mobile: 07590 000 817 or email tfotherby@ryman.co.uk. The Ryman Head office is at Ryman House, Savoy Road, Crewe, Cheshire, CW1 6NA.

About Ryman: Ryman is the leading specialist stationery retailer, whose chairman is Dragons’ Den star, Theo Paphitis. The company was first established in 1893 and now has 237 stores nationwide. A typical store stocks 4,500 different kinds of items and the company prides itself on excellent customer service.

www.ryman.co.uk/sportrelief

About Sport Relief: As one of the UK’s biggest fundraising events, Sport Relief brings the entire nation together to get active, raise cash and change lives. The Sport Relief weekend takes place from Friday March 19 to Sunday March 21 2010 including a night of Sport Relief telly on BBC One and the Sport Relief Mile events across the UK on Sunday 21st March. All the cash raised by the public will help transform the lives of those living tough lives across the UK and the world’s poorest countries.

Since its launch in 2002 millions of people have taken part in Sport Relief, helping to raise over £80 million. Further information is available on www.sportrelief.com

Sport Relief is an initiative of Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland).