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THE SECRETS OF ONLINE BUSINESS

6th April, 2004, Meet the IT Doctor, Coventry & Warwickshire New Technology Institute

5.30 pm – 7.30 pm

At April’s ‘Meet the Doctor’ IT surgery, Hannah Reynolds will be sharing the secrets of creating a successful business online. Reynolds, managing director of Zarr Internet Services, is an expert in launching websites and setting up online businesses that make money. She says:

“The internet has opened up UK and global marketplaces for local businesses, but getting a business online needs to be thought through to be successful. At this workshop I will helping people assess if they have the right product or service to sell online, what their customers want to see and how to attract people to a website.”

Online businesses also need to think about the practicalities such as how to support customers and how to send products out. I will be using real life examples to show the best ways to overcome problems and succeed in having a successful online business.”

Reynolds is managing director of Zarr Internet Services and a real-life entrepreneur. She has launched and run a number of online businesses and founded the UK’s first professional memorial website. She even marketed the Vomit Proof Vest online shortly after the birth of her first child.

‘Meet the IT Doctor’ is a new initiative from the Coventry & Warwickshire New Technology Institute, which is designed to help companies adapt to an ever changing IT environment and adopt the latest best practice solutions.

Vanessa Harwood-Whitcher, who heads up the NTI, says: “We have developed ‘Meet the IT Doctor’ for business people who haven’t much time and need to quickly assimilate new IT topics and assess how they will affect or benefit their businesses. ‘Meet the IT Doctor’ offers two hours with an expert in the field to help businesses adopt best practice.”

“We know that business leaders want to adapt and grow and continuing education is more important than ever before. In fact our research shows that 70,000 people in the West Midlands alone need to improve IT user skills and the NTI is a key provider of IT training to the business community.”

To book a place or get further details go to www.nti-cw.com or call 024 7679 5700.

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For further information please contact: Suzanne Orsler, SOPR, Tel – 07813 131350, email – suzanneorsler@my.intervivo.com or Melanie Lawrence, Marketing Manager, Coventry and Warwickshire NTI, on 024 7679 5700, email mel@nti-cw.com.


Coventry and Warwickshire New Technology Institute

The NTI offers high quality subsidised IT learning programmes and its aim is to close the skills gaps that exist locally.

Housed in a brand new £2 million purpose built hi-tech building on the former site of Rolls Royce Engines in Coventry, the NTI is providing a range of courses in information and communications technology (ICT), business skills and media.

Employees can build their skills from intermediate right up to expert levels at the NTI, with courses costing two-thirds the price of that available elsewhere.

Coventry and Warwickshire NTI is one of 19 funded by the government through the Higher Education Funding Council for England (HEFCE), working in partnership with the Learning Skills Council.

The New Technology Institutes will boost the regional supply of information technology and other high-tech skills, and the transfer of technical knowledge to local businesses.

NTIs are consortia of high education institutions, further education colleges and private sector partners. They have been designed to:

• increase the number of learners receiving high quality teaching in information and communications technology (ICT) and advanced technology skills. They provide a range of courses from NVQ level 3, with pathways through to foundation degrees and on to degree level qualifications
• advise and support small and medium sized enterprises (SMEs) on the effective adoption of new technology and business practices
• collaborate with local employers, regional and national organisations to identify skills gaps and to tailor NTI activity to local needs.

The key to the NTI initiative is delivering technology training in an accessible and responsive way, which is essential for both business and individuals and critical to the success of local and regional economies. NTIs work with all the key regional agencies and networks to achieve the aim of helping to close the skills gap. Learners at the NTIs have access to top class provision and SMEs can gain the technical skills to compete on national and international stages to create and sustain prosperity.

Zarr Internet Services

Zarr works with high-growth and innovative companies to deliver business goals through their web presence.

Zarr develops web solutions that achieve results by working with organizations to identify the way in which they are developing and then to define the role their web presence should play to maximize growth.

Zarr is based in Rugby, Warwickshire.