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New campaign to tackle the Elephant in the GP Waiting Room

According to NICE, between half and two thirds of the women visiting their GP surgery are suffering from Urinary Stress Incontinence (USI). Yet NICE believe as few as 2% are seeking help and advice for the condition.

NICE suggest that the reasons for this are twofold: embarrassment of a topic still regarded as taboo, and the belief that there is no effective treatment.

In reality, USI is one of the most common problems affecting women and there is a very simple cost-effective treatment.

The new Elephant in the Room poster campaign aims to address this problem by raising awareness of the simple treatment that is available and encouraging dialogue between sufferers and their GP. Every GP practice has been sent an information leaflet and poster.

At £15.00 (Drug Tariff) the PelvicToner™ Progressive Resistance Vaginal Exerciser is the only clinically proven pelvic toning device available on prescription.

In clinical trials the PelvicToner was shown to be as effective as a three month course of Physiotherapist Supervised Pelvic Floor Muscle Training (estimated cost to practice £150). The PelvicToner significantly improves muscle tone and strength in a matter of days and the rapid alleviation of USI symptoms dramatically increases compliance with the exercise programme.

USI is particularly prevalent in new mothers and women over 50 but the lack of appropriate information leads most women to believe that they are unusual - with the result that they suffer in silence. NICE estimates that it is typically 10 years before a sufferer seeks help by which stage cure is all the more difficult and the cost to the NHS even greater.

The PelvicToner is also relevant wherever pelvic floor weakness is the problem, including prolapse and sexual dysfunction.

Further information and additional posters are available at

Editorial contact: Barry Fowler or 0117 974 3534 or 07768 233 670

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