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Sans Frontiere ROUTEMASTER BUS - Over 2,000,000 careful users!

Sussex-based marcomms agency Sans Frontiere Marketing has adopted a quirky approach to promoting its French travel client by using a 1962 London Routemaster Bus. In what has turned into one of the biggest experiential promotions in 2010 for the travel industry, and for LD Lines in particular, Sans Frontiere created the ‘LD Lines Bus’ (#LDLINESBUS) to assist with a year-long promotional campaign for the leading cross-Channel ferry company. Over two million people in total climbed on board LD Lines Bus at one of the 150 locations...

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