Lean Marketing specialist reveals latest product suite to combat complex ‘marketing mix-stakes’
LONDON, UK – May 16th, 2013– Screendragon, the Lean Marketing software specialist, today announced the launch of its latest suite of products to combat the complexities of the disparate marketing processes in use by modern enterprise.
Today’s marketing departments are struggling with a multitude of unused or disconnected technology solutions, while facing cost pressures and threats to their brands reputation from social media. However, marketing and creative teams are responsible for curating and creating content vital to brand differentiation and competitive advantage. Siloed information, stored in incompatible systems, has led to many team members working on their own, often unaligned with the business objectives and broader marketing lifecycle, putting brands at risk.