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Over half of UK consumers say they would give more to charity if they knew exactly where their money was being spent* and a brand new site, launches today to make that happen.

New not-for-profit video site See The Difference contains a diverse range of video projects from UK charities working at home and abroad. Visitors to the site can choose a charity project that means something to them, know exactly where their money is going and for the first time, then See The Difference they make through feedback that each charity has pledged to provide on every project.

Founder of See The Difference Dominic Vallely said: “We know that people today want to understand exactly where their money goes and...

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