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With an explosion in the popularity of template based DIY ecommerce software over the past couple of years, the opportunities for selling online through your own site have never been more accessible.

For potential and existing merchants looking to really make their online presence felt, these can sometimes feel like a halfway house solution. Too often the finished website can end up looking somewhat underwhelming from a visitors perspective and they rarely manage to “communicate quality” in a way that offers the merchant access to high end and more fashion conscious markets.

This is typically undermined further when your hosting provider includes a banner at the bottom of your website telling visitors to “click here to create your FREE website today!”

This often leads to merchants seeking out a custom designed website in a bid to stand out from the crowd and communicate...

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