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In recognition that our clients operate in an increasingly multi platform environment as the worlds of mobile, gaming and web converge, PlayableGames will become ExperienceLab as of February 2013.

The PlayableGames specialists have always worked closely with the wider ExperienceLab team and the name change will not affect their day to day operations or the services they offer to clients in the games industry.

Ben Weedon, Principal Consultant, says,

"This name change strengthens our offering to clients across all sectors: as gaming broadens across domains and devices we draw on our cross-platform knowledge from the wider ExperienceLab team."

The ExperienceLab team includes some of the most experienced gameplay research specialists in the UK, and has pioneered gameplay research and game usability. Working with all the major gaming platforms and...

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