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Sherpa’s Channel ABM programme rewarded

Specialist Channel Marketing agency, Sherpa, are celebrating after taking a podium place in the best Channel Marketing Initiative category at the 2019 B2B marketing Awards.

Sherpa were recognised for their Channel Account Based Marketing Pilot programme with Sage. Their unique global programme delivered ABM through channel partners in order to create enhanced engagement with the Sage resellers and deliver high quality leads for their flagship product. The programme was piloted with four carefully selected partners and the results in terms of hard metrics and feedback from the partners themselves were impressive. With the insights and data gleaned from this pilot, Sherpa developed and enhanced the programme to roll out globally.

Sherpa CEO, Tom Perry, states “For our work with Sage to be rewarded in the best Channel Marketing Initiative category is a true testament to our team’s expertise in channel marketing, specifically Channel ABM. We have been...

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